Sociable Spotify personalises your music



Spotify is becoming even more immersive with new features designed to help listeners further tailor their music experience.

Spotify is becoming even more immersive with new features designed to help listeners further tailor their music experience.

MUSICONLAPTOP

The streaming service has announced a raft of measures that further socialises its content and helps turn on music lovers to hitherto undiscovered hidden gems.

Spotify users can look forward to a homepage built around their own personal tastes, with enhanced recommendation engines helping them unearth new artists.

Spotify said: "From today, music discovery becomes truly personal. It becomes central to the Spotify experience as the service brings artists and fans closer together than ever before."

The changes were announced at an event in New York, with founder Daniel Ek saying they would help people get more from their music.

He said those who've benefited most from the streaming service 'til now had been those who knew exactly what they wanted to listen to.

The new features are designed to ensure more casual music fans are given plenty of support to refine and hone their tastes.

The discover feature shows where other listeners have gone next after checking out a band. This will be likely embraced by music fans looking to bolster their knowledge of pop culture, helping people build a family tree of influences.

People will also be able to take inspiration from the record collections of musical legends with a series of playlists from bona fide icons. And with Beatle Paul McCartney and the ethereal Florence Welch among those signed up, there's something for parents and kids alike. Time Out and E4 will also be among those wowing us with a plethora of hip rare grooves.

The changes come as Spotify revealed it has 24 million active users. "Users tell us they don't know what to listen to, and artists tell us they want to connect more closely with fans," said Ek. "So we're creating a new and personalised way of finding great music."