London Fashion Week – how tech got trendy



To celebrate London Fashion Week we look at the story of tech and fashion and pick out a few key products from the Apple Watch to Beats headphones...

Fashion is about more than just clothes.

As Coco Chanel said, fashion is 'in the sky, in the street, fashion has to do with ideas, the way we live, what is happening'.

Tech is becoming increasingly about fashion too - new gadgets and innovations are born from ideas, and affect the way we live and what is happening.

To celebrate this year's London Fashion Week we look at the story of tech and fashion and pick out a few key products that show how these boundaries are increasingly blurred.

London Fashion Week

London Fashion Week Burberrry

London Fashion Week has pioneered tech since 2010 and this year was no different. The event has seen over 250 designers showcase their work. Internationally renowned labels hooked up with tech companies to help spread their messages, catwalk shows were streamed live online, while influential Instagram bloggers curated and critiqued shows.

3 ways fashion labels used tech at LFW:

Burberry and Twitter. You could take pictures of the Burberry catwalk show by tweeting #Tweetcam to the @Burberry twitter account. Your picture was then tagged with the model and designer and sent to your Twitter account.

House of Holland and Metail. You could try on the newly unveiled catwalk designs from Henry Holland using a digital avatar in a virtual changing room from Metail. If you liked it, all you had to do was click buy. 

Topshop and Twitter. You could shop the Fashion Week trends as they came off the catwalk thanks to Topshop's tie-up with Twitter. Twitter data was analysed to highlight the key trends of LFW, and then Topshop matched its products to those trends. This could be seen on billboards in store, or accessed over Twitter.  

How tech got trendy

These are all examples of how the fashion and tech worlds are colliding:

  • Beats headphones building a brand on hip-hop culture and style
  • Apple hiring Burberry and Yves Saint Laurent bosses as employees
  • Monster headphones collaborating with Adidas Originals

3 of the most fashionable gadgets to buy this year 

Our gadgets are generally getting sleeker and better designed. But here are a few stand-out products that really do have as much focus on fashion as they do on functionality.

1) Apple Watch

Can wearable tech be stylish? This is a question asked by many commentators.

With Apple Watch we see it can. The smartwatch and fitness tracker is designed by Apple legend Sir Jony Ive, who also created the iconic look of the iMac and the iPad.

And with former Burberry chief Angela Ahrendts and ex Yves Saint Laurent boss Paul Deneve now working for Apple, this commitment to fashion and style is clear. 

Apple Watch comes in a number of different styles, with various straps and watch faces. The Digital Crown - a feature Apple ranks alongside the iconic iPod Click Wheel - is very cool. It looks like a traditional watch crown, but is used to scroll through menus and zoom in and out.

The 3 Apple Watch options:

Apple Watch. Chic and businesslike, the watch is fashioned from highly polished stainless steel. Strap options include a range of leather and metal straps.

Apple Watch Sport. Rugged and sporty, the watch is made from lightweight anodised aluminium and the rubber strap is available in different colours.

Apple Watch Edition. Stylish and decadent, the watch is cased in 18-carat gold in yellow or rose and the display is covered with polished sapphire crystal.

Fashion journalists from titles like British Vogue were even in attendance at its launch.


2) Beats Solo headphones

Before Beats, headphones were not cool. Now because of Beats, having the right headphones is as important to hipsters and fashionable teenagers as their trainers.  

Beats headphones are the brainchild of rapper Dr Dre and music mogul Jimmy Iovine. The first headphones were paraded in hip-hop music videos, and were soon worn by A-list celebs the world over - Katy Perry, Eminem, Lady Gaga and Bono.

These big, bold and colourful headphones soon became an essential hipster accessory. Their iconic 'little b' logo shorthand for saying 'yep, I'm down'.

Beats Solo 2 - look good listening on the go
The latest model, Beats Solo 2, has recently been launched. They offer all the iconic Beats styling, as well as:

  • Wireless streaming of music from your smartphone or tablet - no more tangled cords
  • All-day listening from the moment you step out of the door to the minute you get back with 12-hour battery life
  • Lightweight, foldable design for sticking in your bag when you get to work or college
     

3) Tory Burch for Fitbit

Want to track how many steps you have taken or how many calories you have consumed without having to sacrifice glamour? Now you can turn your fitness gadget into a bling accessory.

American fashion designer Tory Burch has created a range of accessories for Fitbit activity trackers. She is famed for designing handbags, shoes, watches, clothes and accessories. 

So you can transform your Fitbit Flex into an elegant, chic accessory - a bracelet or necklace in silver, gold or rose gold.