Record recycling year for Currys PC World



Currys PC World customers have recycled a record 43,500 tonnes of products through the free recycling scheme it operates which makes recycling old electrical products easier for customers.

Dixons Retail plc, owner of Currys & PC World, has confirmed that despite the challenging economic environment, its customers have recycled a record 43,500 tonnes of products through the free recycling scheme it operates which makes recycling old electrical products easier for customers.

Dixons Retail operates the Currys and PC World stores in the UK, and is the only specialist electrical retailer to offer its recycling service free of charge nationwide. On delivery of a new purchase, customers are not only asked whether they would like the old product taken away and recycled, but also if there are any other products in their home which need recycling. This offer applies to all electrical items, not just those purchased from Dixons Retail. Customers also have the option to return their old products direct to any Currys or PC World store.

The 43,500 tonnes recycled in 2011/12 is a 6% increase (2010/11 41,127) and was achieved despite slightly slower sales in the UK. The company's Knowhow™ service brand, which delivers and installs to customers nationwide, also reported a 17% increase in the recycling of packaging with over 5,228 tonnes reported this year against 4,458 tonnes last year. Since legislation was introduced in 2007 and the launch of the company's own free recycling scheme, requests from customers to take away old products via our home delivery network, have increased from one in seven to one in three deliveries, rising to 80% in some categories.

"This year we expect to recycle a million products" says Chris Brown, Recycling Manager. "Our service makes recycling old products easy for customers and they are responding by making regular use of what is a very practical and environmentally efficient offer, with our delivery lorries returning full of recycling. And customers aren't just doing their bit for the environment: they are often benefitting the British Heart Foundation as many old products can be reconditioned for resale in their charity outlets.