Dixons Retail supports Children In Need



We´ve been baking like Nigella, cycling like Bradley, raffling and even waxing legs as our fundraising efforts increase ahead of next week´s BBC Children In Need appeal on Friday 16th November.

As requests from generous colleagues up and down the country, from head office to the repair centre and all the stores between, poured in asking us to do more fundraising, we rolled out a plan to support the BBC's Children in Need appeal which is on BBC 1 on Friday 16 November. 

Children in Need provides grants to projects in the UK which focus on disadvantaged children and young people. They are local to people in all corners of the UK and support small and large organisations which empower children and extend their life choices.

Sir Terry Wogan got in touch with this note for our colleagues:

"Hello to everyone at Dixons Retail! You're supporting BBC Children in Need in 2012 which is great news and I know this year is going to be even bigger. The support of each and every one of you is so important to helping us make a real difference to the lives of disadvantaged children and young people right here in the UK, so thank you very much. I hear you have lots of creative fund-raising ideas so I hope you enjoy yourselves and remember what an impact you can make.  Thanks again and see you on Friday 16 November!"   

Unfazed by the dawn of the busiest season of the year for our business, colleagues whipped on their aprons, cycling shorts and fancy dress and began fundraising. Customer's who've seen donation buckets, raffle tickets and possible Disney characters roaming the stores can rest assured that your local store are working hard to add to the Dixons Retail group donation to the charity.

One successful fundraising story begins in Newark at our Customer Repair Centre as the management team squeezed into their lycra cycling shorts to complete a 1,507 mile relay style race from the Newark Repair Centre round all the KNOWHOW Customer Service Centres and back, on exercise bikes donated by Total Fitness. 

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Other challenges at the Customer Repair Centre saw Matt Palin, Operations Manager get his legs waxed on Monday and enjoy a chilly ice bath after his stint of the relay race! Damian Rodgers, Repair Centre Manager, sang Right Said Fred and today the management team get dunked in something jelly-like. (And let's be honest... who wouldn't pay to see their boss get gunged)!

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Our congratulations go out to the good sports at the Repair Centre and in every one of our stores and support centres for their participation so far. I'm sure Matt will agreed that smooth legs are a small price to pay to be involved in the amazing work done by the team at Children In Need.

Customers willing to get involved can donate at the till points of their local store, or donate online through our corporate donation page

We will announce the total fundraised amount next Thursday and be sending a couple of deserving colleagues to the live BBC Children In Need appeal event in London on Friday 16th November, amongst other rewards for great effort. Until then, we urge colleagues to keep up the good work!