Black Ops 2 ‘is a phenomenon’



Call of Duty: Black Ops 2 is flying off the shelves.

The highly anticipated launch of Call of Duty: Black Ops 2 has created a 'cultural phenomenon', according to Activision.

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The games publisher has been buoyed by sky-rocketing early sales, with pre-order records being blown apart and eager gamers camping out for copies, which went on general sale at midnight on Tuesday.

It is the latest instalment of Activision's Call of Duty franchise and sequel to 2010's Call of Duty: Black Ops - which currently holds the record as the world's best-selling console game.

"From the very beginning, our goal with Call of Duty: Black Ops 2 was to deliver a new high watermark for the franchise. And thanks to the hard work and creative brilliance of our team at Treyarch, I think that's exactly what we've done," said Activision CEO Eric Hirshberg.

"In addition to an amazing and innovative game, we're also proud and humbled to see the launch of Call of Duty:Black Ops 2 creating yet another legitimate, pop cultural phenomenon.

"To our millions of fans worldwide, who have driven everything from pre-orders to YouTube views, to midnight lines outside of stores worldwide to new levels, we just want to say, thank you. You are the best fan base in the world, and the unprecedented thrill ride that is Call of Duty: Black Ops 2 is all for you."

With the hype surrounding the first-person shooter, coupled with the strong reviews in the press, bookmakers such as Paddy Power and Ladbrokes have backed the title to top the hotly contested Christmas sales charts, despite strong competition from Halo 4 and Fifa 13.

When the Wii U hits shelves at the end of the month, Black Ops 2 will also be one of its launch titles, which is only expected to drive sales even higher­.

Black Ops 2 is currently available on Xbox 360, PS3 and PC.