8 reasons to buy a 4K UHD TV now

Looking for a new TV? With the football season on Sky and Netflix shows like Stranger Things, now’s a great time to choose a 4K television…


4K UHD TVs have been around for a while but with continued improvements in technology and more 4K content available, there’s never been a better time to buy.

Here are 8 reasons to upgrade to 4K UHD this year…


1. The quality of 4K TVs is improving year on year

In 2018, TVs are getting slimmer as OLED technology hits the mainstream. With no backlight, OLED TVs are slim enough to take the place of a picture on your wall and deliver the holy grail of picture quality: strong contrast and pure, absolute blacks.

Sony 55A1

The Sony Bravia KD55A1 is equipped with the latest technology including a 55” HDR OLED screen and voice recognition. No more hunting for the remote – just tell your TV what you want to watch.

Find out more about OLED

Panasonic TX

The first 4K TVs cost around £20,000 – now you can get a premium 4K TV for under £1,000. The Panasonic TX 55EX600B is built for 4K HDR for excellent detail and contrast, compatible with the HDR format the BBC are trialling, as well as that used byNetflix and Blu-ray.

Get the Panasonic TX 55EX600B  


2. Full 4K content looks amazing

Whether it’s the latest series of Westworld or a top-flight football match, everything looks better in 4K.

To get the best from your 4K TV you want to combine it with 4K content. This will give you a picture quality with 4 times the detail of Full HD.

The result? Facial expressions, interiors shots and buildings all look sublime, completely rich in detail and colour. Netflix, Amazon, Sky and BT Sport all have 4K content.

UHD football

3. See the football season in Ultra HD with Sky Q

This season, watch top-flight matches in stunning Ultra HD with a 4K TV, Sky Sports and the right Sky Q box and package.

124 Premier League games will be shown in Ultra HD, with up to 4 times the definition of HD and at up to 2 timesthe frame rate. This means you’ll get blur-free motion when the ball belts up the pitch.

Why processing rates improve your football-watching experience

Motorsport and cricket fans are also in for a treat, with every race from Formula 1® 2018 being shown in Ultra HD, along with England Test Matches.

Sky Q: Everything you need to know

The World Cup is just months away and, for the first time, all matches will be filmed in UItra HD and HDR. Although the BBC and ITV don’t currently broadcast 4K content, the BBC recently trialled a 4K HDR version of The Blue Planet II, so we’re keeping our fingers crossed that things progress before the games begin.

Netflix Amazon prime

4. Netflix and Amazon Prime are adding to their 4K content

Netflix and Amazon Prime are constantly adding to their 4K content. New series to look out for in 2018 include Castle Rock, Maniac and The Alienist on Netflix, and Absentia on Amazon Prime.

Popular shows such as Westworld, Jessica Jones and Ozark are slated to return for a second series on Netflix along with the sixth and final season of House of Cards.

On Sky, you can enjoy incredible nature documentaries from the likes of David Attenborough and National Geographic. Classic movies such as The Godfather, Trainspotting and Rocky have had a 4K makeover, making them look better than ever.

How to watch Netflix, Amazon and Sky in 4K

4 HDR content

5. There are more opportunities to watch 4K HDR content

HDR was the hottest TV trend of 2017 and both Netflix and Amazon are set to expand their 4K HDR content in 2018.

HDR makes your 4K picture even better by adding extra layers of detail between the darkest blacks and the brightest whites.

Dark shadowy scenes (Netflix’s Stranger Things) are deeply atmospheric and stuffed with detail. Bright skies, football pitches and sunshine reflections pop with colour. New shows are being added all the time to take advantage of the quality of 4K HDR viewing.


6. Blu-ray has had its long-awaited 4K upgrade

Movie buffs have long been committed to Blu-ray for its better-than-DVD picture quality and great audio. Now it gets upgraded for 4K UHD TVs with Ultra HD Blu-ray.

Samsung and Panasonic have Ultra HD Blu-ray players, while movies studios 20th Century Fox, Universal and Sony are releasing stacks of 4K Blu-ray discs.

Treat your 4K TV to the Blu-ray it deserves and get the movies to go with it


7. Regular TV will look much sharper

Having said all this, a lot of what you watch on your TV won’t be in 4K resolution, like when you’re watching normal BBC 1 or ITV.

But you won’t totally miss out because 4K UHD TVs will upgrade regular content. Shows and movies are upscaled to near-4K quality by the TV’s processing engine.

The more you spend on your TV, the better upscaling it will provide, particularly if you watch the HD channels. Saturday night football will look much sharper with a 4K TV and BBC One HD.


8. We’ve got a handy checklist for choosing a TV

Want the best from 4K UHD? Look out for these future-proofing features when shopping for your new TV:

  • HEVC decoder for 4K streaming of Netflix – this ensures you won’t have any lag when watching your favourite shows
  • Processing engine – the computer part of your TV – to upscale regular movies and TV shows
  • HDMI 2.0 ports for plugging in an Ultra HD Blu-ray player
  • Web-connected smart TV capabilities for catch-up TV and streaming apps
  • HDR compatibility to get the best from Netflix, Amazon Prime and Ultra HD Blu-ray.


Find your perfect 4K TV