Everything you need to know about LG’s OLED range of TVs



We’ve been really impressed with LG’s new range of OLED TVs, and we think you will be too. These televisions mix excellent picture and sound quality with simple-to-use Smart TV functions that add more shows, movies and music for you to enjoy.

We’ve been really impressed with LG’s new range of OLED TVs, and we think you will be too. These televisions mix excellent picture and sound quality with simple-to-use Smart TV functions that add more shows, movies and music for you to enjoy.

A deeper, richer picture with Perfect Black and Self Lighting Pixels

LG’s new OLED TVs introduce Perfect Black. This is designed to give your TV the deepest, darkest blacks and the most vibrant colours so the image appears more detailed and realistic.

LG Smart 2

So how does it work?

The rich colours are achieved by a revolutionary Self Lighting Pixel technology. Most TVs use a backlight for the pixels, which makes the TVs thicker and means that groups of pixels all have to work together. With these LG OLED TVs, the pixels all turn on, off and adjust themselves independently.

This means there’s a much finer control over the colour and detail in the picture, so you get deep rich blacks rather than the hazy greys of some other TVs. Also, as the LG OLEDs don’t need to have a backlight it means they can be much thinner than other televisions.

LG’s Perfect Black and Self Lighting Pixels mean you’ll get rich detail and superior picture quality, so you get to experience the next level of HD TV and film.

More detail with 4K

4K TV gives you pictures 4 times as sharp as a regular HD TV. With more than 8 million pixels, 4k TV provides the clearest, most detailed picture quality.

LG’s 4k TV creates a smoother image than your standard HD TV by reducing motion blur. This feature means it’s great for watching your favourite fast-paced sports without getting distracted by the slightly smeary image that fast action can produce on some television.

The incredible detail of the 4k picture is accompanied by exceptional sound quality provided by the Harman / Kardon™ speakers. These are designed to provide a level of audio depth not usually associated with such thin televisions.

LG’s Perfect Black OLED 4k TVs also have reduced power consumption in comparison to LED TVs, saving you energy.

The only thing left to decide is what to watch?

Super Slim Design

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With LG’s release of OLED 4k TVs, incredible picture quality isn't the only thing we're talking about. LG’s range of TVs are some of the slimmest available. Seamlessly fitting into your home, their stylish designs are both modern and elegant. They’re incredibly thin and lightweight and the stand is constructed from a transparent material that makes the TV appear to “float”.

LG’s OLED 4k TVs are available with a curved screen. These are modelled to recreate the way that your eyes see the peripheral vision, for a more immersive viewing experience. Regardless of where you’re sitting, curved TVs are able to create a great viewing experience.

To view the LG 55EF950V, click here

To view the LG 55EG960V, click here