What is OLED TV?



Deep blacks, vibrant colours and pencil-thin design – what’s not to like about OLED TVs? The football looks amazing on one too…

Why invest in an OLED TV in 2017?

The first OLEDs were the type of TVs you find hanging in footballers’ mansions with massive screens and price tags. And quite rightly so, they deliver the absolute best in TV picture quality thanks to their cutting-edge screens. But with far lower prices, living-room friendly screen sizes and compatibility with 4K and HDR, now is a great time to buy an OLED set.TV

That’s not to mention the upcoming summer of sport, with football, motor racing and golf all vying for your attention. With Panasonic and Sony now joining OLED pioneer LG, the technology is here to stay.

 

OLED TVs…

  • Can create deep, inky blacks side by side with bright white – think stars or floodlights against a night sky
  • Are super-thin and sophisticated – one model from LG is as thin as 4 stacked credit cards
  • Also offer 4K resolution for 4 times the detail of Full HD
  • Get the best from HDR video on Netflix and Ultra HD Blu-ray
  • Smoothly handle fast-paced sports for blur-free motor racing, football and cricket

Heard enough already? The LG C7 will redefine your movie nights.

 

How are OLED TVs different?

Behind your TV’s screen is a panel of LED lights that switch on and off to create a lighter or darker picture. On an LED TV this is done by a backlight.

But on an OLED TV there is no backlight – the individual LEDs turn themselves on and off manually.

LG at CES

How does this create a better picture?

Because you can have total, absolute blacks in one part of the screen and bright whites in another. A TV stands or falls on its black colours. Why? Because movies are often dark and shadowy, and offer bright lights and big bangs.

And with an OLED TV, if an area of the screen needs to be black, the relevant LEDs will be totally shut off. 

NASA says LG’s OLED TVs are perfect for taking viewers ‘much closer to the real experience of being in space’ when watching NASA TV.

 

How good are the colours?

Rich, vibrant and true to life. OLED TVs can create millions of colours. Colour accuracy is another important feature when buying a new TV, and OLED delivers.

 

Netflix HDR made for OLED

All of the above makes OLED TVs perfect for watching HDR content. HDR, or high dynamic range, is a new type of video pioneered by Netflix, Amazon and the BBC. It’s also found on 4K Blu-ray discs – the next-generation of Blu-ray.Family watching TV

HDR video delivers brighter whites and darker blacks and every shade in-between while also creating more natural colours. See added layers of detail in dark, shadowy movies while blue skies have never seemed bluer, stars never brighter. HDR can highlight tiny, nuanced changes in shade.

 

Are OLED TVs good for watching sports?

Whether it’s a ball being crossed, or car racing round a track at high speed, sports can be fast-paced and packed with blink-and-you’ll-miss-it action. You want your picture to be smooth.

To do that your TV needs to be able to show moving objects clearly without blurring. Refresh rate is what keeps the action smooth. And OLED TVs are among the best performers.

Football or rugby pitches will be free of dark patches too thanks to the excellent colour uniformity on OLED TVs. LG OLED TVs also boast 4K resolution, and with Sky broadcasting the entire 2017 international motor racing season in 4K, viewers will be in for a treat.

How to watch Sky motor racing in 4K

 

What about watching from different angles?

It doesn’t matter where you sit when watching an OLED set – it has a near-perfect viewing angle. Viewing angles can affect picture quality on other TVs, but OLED is excellent even when viewing from a tight angle – if you have been relegated to the armchair in the far corner of the room, for example.

Watching TV

Who makes OLED TVs?

LG is the biggest name when it comes to OLED TV. It has pioneered the technology since 2013. But Sony and Panasonic now also make OLED TVs – a move which shows they are here to stay.

Movie nights are incredible with the LG C7. This cutting-edge TV combines OLED and 4K with Dolby Vision HDR to give you the absolute best in picture quality. It’s got the sound to match too thanks to Dolby Atmos – your living room will be like a movie theatre with the LG C7 <link to: SKU

Ready to get the ultimate viewing experience? Find your perfect OLED TV here