CES 2013 audio goes big on NFC
Brands such as Apple have seen tech rebranded the new rock 'n'
Although the Cupertino-based firm isn't in Vegas for CES 2013, there are still plenty of hip, intuitive audio products to validate the catchphrase.
From wireless speaker technology at Pure and Sony, to specially designed gaming headphones from Monster, Vegas is teeming with audio that rocks.
And what's really rocking at CES 2013 is near-field communication technology.
Sony impressed with a whole range of NFC-enabled kit.
Among our favourites was a mini speaker shaped like an orb that could remotely connect to your smartphone with one touch via NFC and play music stored on it.
The orb speaker looked hipper than NME's latest new favourite band. Dubbed the ultra-portable Bluetooth speaker, it's reminiscent of a shrunken down egg chair from the Swinging Sixties - very cool. With five hours playback, the SRS-BTV5 speaker would be perfect for listening to with friends on the go.
Sony also unveiled the larger SRS-BTX500 Bluetooth speaker, which also plays the music on your smartphone with just one tap and offers seven hours battery. Expect to see them in the spring.
We also took a look at some Sony headphones featuring NFC, but when it came to cans the Monster tent was really pushing tech as the new rock and roll.
The firm even had Alicia Keys playing at their party at the Paris Ballroom.
Monster is known for creating good-looking products loved by hipster kids and its tent was as cool as Alex Turner telling us we look good on the dance floor.
And the stage at Monster really was a dance floor, too. A group of youngsters dubbed the Monster Kids delighted the crowd with some phat break dancing.
But though their moves were amazing, the tech inside was better.
Monster unveiled its collaboration with EA Sports - a pair of headphones designed with gaming in mind. The Monster MVP Carbon will help you enjoy your games as the developers intended.
The headphones feature high definition headphone surround and comfy headband to see you through mammoth gaming sessions, while a microphone offers voice chat. And when you've finished on CoD, the 'phones are just as good for listening to some post-gaming music on your stereo. They're set for a spring release.
Monster's new Genesis headphones were also on show in an appointment-only tent - remember what we said about tech being the new rock and roll? Monster says the Genesis feature the most "advanced active noise-cancellation technology Monster has ever introduced."
Pure also impressed with its Jongo wireless speakers. The T640B announced in Vegas picked up one of Stuff Magazine's Hot Stuff awards. With built-in Bluetooth and Wi-Fi, you can have your music when and where you want it - whether it's Arctic Monkeys or Elvis (we are in Vegas, after all).
Of course, many of us enjoy listening to our fave tunes while we're out running, using in-ear 'phones. The Sennheiser i800 is a good place to start, with a CES innovations award to its name.
There were many more amazing audio products at CES 2013, but these are a few of those which caught our eye as we fought our way through the crowds in the vast halls and corridors, which - after all, aren't that rock and roll.
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