Britons racking up the hours on Facebook and Twitter

Britons spend an estimated 62 million hours each day on Facebook and Twitter, according to a new survey

11 Apr 2013


A new survey has estimated that people in Britain spend 62 million hours a day on Facebook and Twitter.


Trying to get your head around a figure like that without having the wisdom of a Timelord is enough to make anyone need a good lie down - and you thought trying to be funny in 140 characters was hard.

The study, completed by OnePoll for online bank First Direct, said an average of 34 million hours are spent on Facebook every day, while a further 28 million are spent on Twitter - #timewellspent.

Results showed around 30% of the 33 million Facebook users in Britain tend to log on for an hour a day, while 13% spend at least a couple of hours on it. Tablet computers are perfect for checking out your latest activity, or composing a quick tweet, while longer status rants may see the laptop called into action. 

Researchers noted women are more likely to check their pages regularly, with 26% logging on at least 10 times a day, compared to 18% of men.

How many friends?

Of the estimated 26 million who use Twitter, around 31% tend to spend more than an hour a day on it, while 14% say their daily usage goes over two hours.

A total of 1,500 adults were quizzed for the study into how much time we spend on social media sites and the findings make you wonder how we filled our spare time in the days before Facebook and Twitter.

When it came to how many friends or followers people accrue on the sites, there are some competitive social media kids out there.


Some 11% of those who use Twitter said it is important for them to have more followers than their friends, while 4% of Facebook users prioritise being more "popular" than other people on the network.

Dr David Giles, a reader in media psychology at Winchester University, explained that our activity on social networks is dependent on how many friends we have using them.

"If all your friends are on Facebook or Twitter all the time, you risk cutting yourself off from a social life by not doing the same," he said.

"So you spend several hours every day online simply to avoid feeling left out of conversations, or being isolated from your friends."