We sold some three million iPad minis and new iPads over the first weekend they were on sale, Apple has revealed.
Apple said the opening weekend saw three million of the mini and fourth-generation iPad sold.
The cool Cupertino-based outfit said demand for the iPad mini had "exceeded initial supply". The Apple faithful queued up in some of the world's hippest cities - including Tokyo and Singapore - to get their hands on the new 7.9inch device on Friday.
An analyst at ISI group estimated that more than 60% of the devices sold during the opening weekend were iPad minis. "We're working hard to build more quickly to meet the incredible demand," Apple chief executive officer Tim Cook said in a statement.
On Friday analysts Piper Jaffray has estimated Apple would sell as many as 1.5 million minis over the opening weekend. The iPad mini was unveiled in the time-honoured Apple fashion at a ceremony in California last month. The world watched as marketing chief Phil Schiller described the device as being as 'thin as a pencil'.
Apple devotees were told the mini was 23% thinner and 53% lighter than the standard iPad but Schiller said "this isn't just a shrunken down iPad." The device is competing for our affections alongside smaller tablets such as the Kindle Fire and Google Nexus 7.
Share this article
Related in Laptops, desktops & tablets