Apple has finally revealed the iPad Mini, a smaller tablet device which the tech giant says is as 'thin as a pencil'.
The Mini was unveiled in true Apple style at an event in San Jose with marketing chief Phil Schiller saying "there's nothing as amazing as this".
Small enough to be held in one hand, the iPad Mini is 7.2mm thick and weighs 0.68lbs - around the same as a pad of paper, according to Apple. It's about two-thirds the size of the full-size model.
The internet has been buzzing with rumours and speculation regarding the launch for days, with monitoring firm Experian Hitwise saying one in every 6,000 UK internet searches last week were for the iPad Mini.
Apple devotees were told the new Mini is 23% thinner and 53% lighter than the standard iPad but Schiller said "this isn't just a shrunken down iPad. There's nothing as amazing as this."
The 7.9inch device will compete alongside smaller tablets such as the Kindle Fire and Google Nexus 7 when it launches next month. Set to go on sale on November 2, the iPad Mini will be available in 16GB, 32GB and 64GB models. It features the same screen resolution as iPad 2, with Schiller saying software made for the iPad is also compatible with iPad Mini.
As well as 10 hours of battery life people can look forward to "ultrafast wireless", a 5MP iSight camera and a HD front-facing camera capable of shooting 1080p video. The device is powered by a dual-core A5 chip. Putting the specs into more simple terms, Schiller said the Mini is "great for reading your email, surfing the web, managing your photos".
Apple also set the cat among the pigeons by unexpectedly revealing a beefed-up fourth generation iPad. The larger iPad features a 9.7inch screen, a faster processor and will work on more LTE wireless data networks around the world. It also features an improved camera.
Apple lovers were shocked to see an updated iPad just six months after the release of the previous model. Previously, the company has updated the iPad once a year.
Both the new iPad and the iPad Mini use Apple's new lightning dock connector.
One look around the office or the train tells us iPads are everywhere, so Apple's revelation more than 100 million of the devices have now been sold may not be a huge surprise.
Apple boss Tim Cook said: "People love their iPad. We couldn't be more thrilled by how quickly iPad has been embraced - but we know we are just getting started."
Upgrades to the Macbook Pro, iMac and Mac Mini ranges of computers were also revealed in California.
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