Huawei made a splash at the Mobile World Conference (MWC) 2013 in Barcelona. If their two enormous stands weren't enough to convince you that they meant business this year, then perhaps you would be more impressed by the Ascend P2.
Billed as the world's fastest LTE mobile device, the Ascend P2 boasts a 1.5GHz quad-core processor and speeds of up to 150 Mbps. As wells as this, the device also has a large 4.7 inch (1280 x 720) touch screen that automatically adjusts and adapts its brightness under different lighting conditions.
The Ascend P2 also comes equipped with 1GB of RAM, 16 GB of internal storage, a 1.3 MP front-facing camera, and it runs on Android 4.1 Jellybean.
While these specs are certainly solid, they do little to distinguish the Ascend P2 from the burgeoning crowd of very good Android Smartphones. But where Huawei has the advantage is that they not only make their own mobile devices, but they also design, develop, and implement mobile networks. Even though the speeds on 4G networks are regulated by mobile carriers, Huawei comes out on top because it's their own network design.
As well as looking at the Smartphone market, Huawei is also hoping to change the tablet PC market in 2013. This is a pretty daunting task, especially as Apple, Google, and Samsung currently rule the roost, but Huawei are hoping that their affordable 4G slates will prove to be an attractive proposition.
Speaking to TechRadar, Jim Powell, Huawei's Head of Product Management, said that "You only need to look at how well the whole tablet market is performing to see that it is something of interest for everybody."
"Our view is a very simple one... put the power and the speed that we have into these devices and you will open up a different world."
Powell believes that it is important to strike now with 4G, particularly as the UK will have access to 4G coverage by the end of the 3rd quarter. We will therefore need some products to take advantage of this new technology.
Reading between the lines then, it is possible to suggest that Huawei could be developing a series of 4G enabled tablets for later this year. And looking at the company's track-record, you can imagine that their tablets will be relatively inexpensive.
Huawei (dubbed "the new HTC") has certainly made enough noise to make their more established rivals take notice. This is because they not only have the infrastructure to provide faster 4G internet than their rivals, but they also have found a price point that appeals to the consumer's wallet.
According to a recent interview with The Telegraph, Huawei's CEO Wan Biao said: "If you look back five years ago, Apple is small, Samsung is not so big. You can't be sure where we'll be in five years. At least top 3. Maybe number 1."
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