Halo 4 dominates London skyline
Halo 4 launches in dramatic fashion
Boyband JLS 'got their Halo on' at a launch party for Halo 4 as the latest instalment of the cult game announced its arrival in dramatic fashion.
The X Factor finalists were among 500 people there to see the Halo logo suspended from a helicopter and flown over the capital's biggest landmarks ahead of the Xbox 360 game going on sale.
The journey of the 3.2 ton glyph could be tracked from miles around as it travelled over the Thames. People were also able to have their photo taken with the game's Master Chief protagonist.
Members of JLS were among those to try out the game during the launch. Band member JB said: "We've been trying to get our Halo on. We're actually on the same team; we weren't trying to compete against each other." Chris Lewis, vice president of Interactive Entertainment Business at Microsoft EMEA, called the latest launch the "most ambitious to date".
He added: "The Glyph flyover makes the seemingly impossible world of science fiction a reality, a 50 foot symbol of the Didact hovering in the skies of a major capital city, seems a fitting way to herald the next chapter of this phenomenal blockbuster franchise."
Gamers loading up Halo 4 will find the Master Chief on a mission to save his buddy Cortana as he does battle with the Prometheans. The multiplayer side of the game has also evolved, with both classic player-versus-player matches and a cross-media co-operative campaign.
It is the first Halo game in half a decade, and a videogame expert says plenty of people are keen to be reacquainted with the series' distinctive landscape. "Because there hasn't been a game to star Master Chief for five years, there's a bit of a pent-up demand," said Ryan McCaffrey of videogame website IGN.com.