Steve Jobs: A truly inspirational figure

06 Oct 2011


Technology has lost one of its brightest stars.

RIP Steve Jobs

It was only a couple of months ago that we wrote: “Few company chief executives are considered to be the heartbeat of their brands like Steve Jobs is/was to Apple.”

Heaping such praise on many company executives would be hyperbole or inaccurate, but in Steve’s case it barely scratches the surface of his importance to Apple and the immensely popular gadgets the brand has produced.

In an age dominated by massive companies, where the mega inventions seem to come from teams of people behind the scenes who you never learn the name of, it’s refreshing to know that one man can still make such a difference.

How far would mp3 players have come from ugly, awkward to use boxes with terrible software without the influence of the iPod? Clever innovations like the scroll wheel and the slick iTunes software meant that other manufacturers had to step up to the mark.

Steve has also had the vision to reinvent products which many other people had given up on. The future for tablet computers looked pretty bleak until the revolutionary iPad came along – and competitors have still yet to truly make a dent into its popularity some years on.

There were few better shows in town than when Steve was on stage in California, unveiling the latest Apple gadget. The press turned up in droves and we all scanned the web for live feeds and blogs, waiting to see the next must-have.

Almost without exception, Steve delivered a great product with a fair amount of good humour. And we couldn’t wait to get our hands on it.

As a retailer, we know just how much you love Steve Jobs and the products Apple has produced. iPods, iPads and MacBooks are among our most popular goods and the truth is, we’re just as excited about what amazing gadget will be next in the range as you are.

It says a lot about Steve that even his rivals had great respect for him. He made it possible to be inspirational without being arrogant, to be a step ahead of the pack without attracting jealousy.

Steve Jobs leaves us having created one of the most iconic brands on the planet, one which has moved technology forwards and set new standards.

So the next time you listen to a song on your iPod, check the news on your iPad or edit a video on your MacBook Pro – say thanks to Steve.

What’s your favourite Steve Jobs-inspired Apple gadget? Comment below or tweet @DixonsinTheKnow