Key fashion events and attractions
Amsterdam Fashion Week (each February and September)
Like the other fashion weeks, Amsterdam Fashion Week showcases the city's top design talent, but with its own Amsterdam twist thanks to the impromptu parties that are open for anyone to join.
Modefabriek (each January and July)
Modefabriek is a fashion fair, bringing a mash-up of brand presentations, expos, stores, talks, food and drinks, music and more.
Located in Amsterdam’s historical centre, and also known as the Museum of Bags and Purses, the Tassenmuseum is a museum devoted entirely to the history of bags, purses and other fashion accessories.
The cost of shopping
A pair of jeans will cost an average of
$47-$130 USD / £38-£100
A summer dress will cost an average of
$22-$65 USD / £17-£50
A pair of running shoes will cost an average of
$70-$135 USD / £54-£104
Top fashion college
Hogeschool Van Amsterdam (AMFI Amsterdam Fashion Institute)
Offering Dutch and English-taught programs in fashion design, fashion management and fashion branding, AMFI is the largest fashion school in the Netherlands.
Amsterdam has also always had a reputation for its open minded, forward thinking creativity. Art and design abounds from the art galleries, cool independent boutiques, vintage markets and thrift stores. There’s a thriving vintage scene here, brilliant for sourcing ideas and promoting conscious clothing. Preloved and circular fashion has been a big feature of Dutch lifestyle for many decades.
Where to shop
For affordable fashion
Kalverstraat is the most famous shopping street in the Netherlands and a go-to for all the major high street clothing retailers.
For luxury brands
If you’re in the market for some new luxury purchases, P.C. Hooftstraat is the place to be.
Full of quirky boutiques and vintage clothing stores, De 9 Straatjes (the 9 streets) is one of the trendiest shopping areas in Amsterdam.