Not only has Amsterdam made a name for itself for its hip, well-dressed locals, but it’s a hub of creativity and home to many budding fashion talents. Some of the world’s biggest designer brands have made Amsterdam the base for their headquarters, bringing an abundance of fashion professionals to the city. It’s also known for being the denim capital, thanks to the world’s highest concentration of denim brands.

Unlike some of the other fashion destinations on the list, such as Paris and Milan, Amsterdam is a very laid-back city and the general style could be described as grunge meets vintage. It’s slightly rebellious and is never afraid of making a statement.

Key fashion events and attractions

Amsterdam Fashion Week (each February and September)

Like the other fashion weeks, Amsterdam Fashion Week showcases the city's top design talent, but with its own Amsterdam twist thanks to the impromptu parties that are open for anyone to join.

Modefabriek (each January and July)

Modefabriek is a fashion fair, bringing a mash-up of brand presentations, expos, stores, talks, food and drinks, music and more.

Tassenmuseum Amsterdam

Located in Amsterdam’s historical centre, and also known as the Museum of Bags and Purses, the Tassenmuseum is a museum devoted entirely to the history of bags, purses and other fashion accessories.

The cost of shopping

A pair of jeans will cost an average of
$47-$130 USD / £38-£100

A summer dress will cost an average of
$22-$65 USD / £17-£50

A pair of running shoes will cost an average of
$70-$135 USD / £54-£104

Top fashion college

Hogeschool Van Amsterdam (AMFI Amsterdam Fashion Institute)

Offering Dutch and English-taught programs in fashion design, fashion management and fashion branding, AMFI is the largest fashion school in the Netherlands.

Amsterdam has also always had a reputation for its open minded, forward thinking creativity. Art and design abounds from the art galleries, cool independent boutiques, vintage markets and thrift stores. There’s a thriving vintage scene here, brilliant for sourcing ideas and promoting conscious clothing. Preloved and circular fashion has been a big feature of Dutch lifestyle for many decades.

Justine Tabak

Where to shop

For affordable fashion

Kalverstraat is the most famous shopping street in the Netherlands and a go-to for all the major high street clothing retailers.

For luxury brands

If you’re in the market for some new luxury purchases, P.C. Hooftstraat is the place to be.

For vintage

Full of quirky boutiques and vintage clothing stores, De 9 Straatjes (the 9 streets) is one of the trendiest shopping areas in Amsterdam.


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