Germany

Berlin

Forget glitz and glamour, Berlin is the capital of cool and a world leader in street style. Attracting creative types from around the globe, Berlin’s streets are filled with artists, writers and designers, each with their own quirky sense of style and individuality.

Over 800 trend-setting designers and labels work in the German capital, gaining it status as one of Europe’s new fashion centres. The city has managed to craft a unique sensibility that sets it apart from the older fashion capitals, however, it is powerful, edgy, sleek and strong.

Key fashion events and attractions

Berlin Fashion Week (each January and June)

Though smaller in scale than the ‘big four’ fashion weeks, the Berlin Fashion Weeks see fashionistas flock to the city from around the world. Of course, being Berlin, the event is as much about partying as it is about fashion.

PREMIUM (each June)

PREMIUM is the leading global fashion trade show and continuously seeks out the most pioneering collections from all over the globe.

Bread and Butter (each September)

Bread and Butter is a leading trade fair for street fashion and ready-to-wear trends.

The cost of shopping

A pair of jeans will cost an average of
$47-$108 USD / £38-£84

A summer dress will cost an average of
$22-$54 USD / £17-£42

A pair of running shoes will cost an average of
$64-$130 USD / £49-£100

Top fashion college

Berlin University of the Arts

Berlin University of the Arts is the largest art school in Europe. They offer a highly regarded undergraduate fashion design course, with the option of a top up master’s qualification.

While the ‘big four’ fashion cities have played to the strength of smart and formal fashion, with couture houses powering the ready-to-wear collections that follow, cities like Berlin have all become central in the fashion world for their more contemporary, casual clothing. Dressing down is the new dress up, with accessories adding glamour to everyday outfits.

Justine Tabak

Where to shop

For affordable fashion

If you’re after affordable fashion and chain brands, head to Alexanderplatz and explore the various department stores and shopping malls in the area.

For luxury brands

Splurge on designer brands on Kurfürstendamm, which is arguably the most famous shopping street in Berlin.

For vintage

Flohmarkt im Mauerpark is a mecca for vintage lovers. Join the crowds of shoppers and discover treasures among the vintage clothes, bags, jewellery and more.

Kurfürstendamm