United kingdom


As one of the ‘big four’ fashion capitals alongside Paris, Milan and New York, London is famous for its distinctive fashion scene. With one of the most diverse and multi-cultural populations in the world, the industry takes influence from all corners of the globe. What’s more, the city is a creative hub, full to the brim with emerging talent.

Style in the Big Smoke is epitomised by quirkiness and eccentricity. There’s no place else quite like London, where you can express your individuality through your clothes so freely. After all, it’s the home city of Vivienne Westwood, John Galliano and Alexander McQueen – some of the world’s most outrageous designers.

Key fashion events and attractions

London Fashion Week (each February and September)

LFW sees over 250 fashion designers stage catwalk shows and static presentations. As of 2019, the public now have access to the six special runway shows that used to be exclusive to industry insiders.

Graduate Fashion Week (each June)

Representing the future of creative design talent, Graduate Fashion Week provides a platform for 1,000 of the world’s best fashion students and graduates to showcase their work in catwalk shows and exhibitions.

Victoria and Albert Museum

The V&A is the world’s leading art and design museum. It houses a permanent collection of fashion items, furniture, sculptures, paintings and more, as well as temporary exhibitions.

The cost of shopping

A pair of jeans will cost an average of
$52-$117 USD / £40-£90

A summer dress will cost an average of
$26-$65 USD / £20-£50

A pair of running shoes will cost an average of
$58-$123 USD / £45-£95

Top fashion college

UAL Central St Martins

With alumni such as Stella McCartney, Alexander McQueen, John Galliano and Sarah Burton, Central Saint Martins is among the most esteemed fashion schools in the world. The college offers a wide array of undergraduate and postgraduate courses across fashion design, communication, technology and business, and offers a world-class teaching staff.

London still reigns globally as a hub of creativity, with its street and music culture, and a plethora of fashion schools. It’s a city where boundaries are broken, conventions are disrupted and where designers find inspiration from the reverence of everything from the Royal Family to street style and emerging music trends.

Justine Tabak

Where to shop

For affordable fashion

Boasting over 300 stores, Oxford Street is the heart of the city’s high street shopping scene, housing massive branches of popular chain brands. Just be warned – it can get very busy at the weekend!

For luxury brands

For high-end fashion, head to Bond Street. Here you can shop plenty of big-name designer brands in one place.

For vintage

The famous Brick Lane and its adjacent streets in Shoreditch form a haven of vintage fashion. Find thrifted treasures in the vintage stores and the vintage market in the Old Truman Brewery.

Oxford Circus