There’s far more to Melbourne than great coffee. Many would even go as far as to say that it’s the most progressive and creative city in the southern hemisphere. It has so much to offer in the way of culture, including fashion and art festivals, exhibitions, innovative food and street art aplenty. And it’s incredibly fashionable (without trying too hard).

When it comes to dressing, Melbournians are well versed in mixing vintage finds, local labels and designer brands. Black on black generally defines Melbourne’s approach to style, but whatever fashion statement is made, it’s always done in a cool, effortless way.

Key fashion events and attractions

Melbourne Fashion Week (each August/September)

Showcasing Australian talent, the event features runway shows, industry-led workshops, exhibitions, parties, films and musical performances.

Virgin Australia Melbourne Fashion Festival (each March)

VAMFF is the country’s largest fashion event, celebrating the best talent in fashion, arts and creative industries with runway shows, productions, workshops and more.

The cost of shopping

A pair of jeans will cost an average of
$40-$99 USD / £31-£76

A summer dress will cost an average of
$20-$66 USD / £15-£51

A pair of running shoes will cost an average of
$53-$119 USD / £41-£92

Top fashion college


The Royal Melbourne Institute of Technology is a world leader in art and design, and Australia’s leading fashion school. Its internationally recognised programs include fashion design and fashion merchandising. To top it off, RMIT counts Toni Maticevski, Karen Webster and Vanessa Coyle among its famous alumni.

Without a doubt, sustainability will become increasingly important as we look towards the future. For major design houses and small independents, how we reuse, recycle and respect the environment will be the main focus. More transparent supply chains will become the norm, with consumers asking for the story behind the clothes and how ethically made they are.

Justine Tabak

Where to shop

For affordable fashion

Located in the heart of Melbourne, Chadstone is the largest shopping centre in the whole of Australia, boasting over 500 stores. There’s more than enough for you to shop ‘til you drop.

For luxury brands

Collins Street is home to some of the most expensive brands in the world and is sure to provide you with the high-end fashion fix you’re after.

For vintage

Treasure hunters can dig for hidden gems in the second-hand stores on Sydney Road, which could be described as the vintage paradise of Melbourne.

Collins Street