Italy

Milan

Sitting within the ‘big four’ fashion capitals alongside London, Paris and New York, Milan has style woven into its culture. It’s Italy’s economic hub, making it the ideal home for some of the most prestigious luxury brands in the world. What’s more, Milan is one of the best high-end shopping destinations in the world.

The city’s style is characterised by high-quality textiles and top-notch tailoring and, unlike some of its European neighbours, Milan has always favoured discreet luxury over more adventurous looks. But with an army of young new designers making waves in recent years, they could be set to shake traditions up.

Key fashion events and attractions

Milan Fashion Week (each February and September)

Like its Paris, London and New York counterparts, the biannual Milan Fashion Week gives big designers the chance to showcase their new collections and highlight upcoming trends.

MICAM (each February and September)

The MICAM Milano is the footwear industry’s leading international trade fair, showcasing over 1,700 footwear collections each edition.

The Palazzo Morando

The Palazzo Morando is located in the heart of Milan’s stylish fashion district and has a floor dedicated to a collection of costumes and fashion items.

The cost of shopping

A pair of jeans will cost an average of
$54-$189 USD / £42-£92

A summer dress will cost an average of
$16-$54 USD / £13-£42

A pair of running shoes will cost an average of
$65-$141 USD / £50-£109

Top fashion college

The Istituto Marangoni

Offering courses in fashion design, business, buying, promotion and brand management, The Istituto Marangoni has campuses in Milan, London and Paris. Famous alumni include Franco Moschino and Domenico Dolce.

Fashion used to be dominated by the ‘big four’, but with the uplift of social media and the democratisation of fashion, an exciting, diverse world of creativity was born. Twenty years ago, catwalk designers would dominate, and designs would filter through to the high street from the ‘top down’. Now trends start at street level, within subcultures, art movements, music and sport.

Justine Tabak

Where to shop

For affordable fashion

For affordable fashion, cafes and gelato parlours, Corso Vittorio Emanuele II is your best bet. Here, you’ll find brands such as Zara, H&M and Mango.

For luxury brands

There are tonnes of big brands to be found at the Quadrilatero della Moda shopping district, widely regarded as one of the most luxurious shopping destinations in the world.

For vintage

The picturesque Brera district in Milan accommodates some of the finest retro haute couture, and features some of the best second-hand boutiques in the city.

Brera  Milan