France

Paris

Not only is Paris both the City of Light and the City of Love, but it also holds status as a fashion capital of the world (some would say THE fashion capital of the world!). Boasting a long-standing fashion industry steeped in tradition, Paris has influenced international trends since the 17th century. Today, it holds its status as the city where the most important fashion shows take place each year, providing a platform for the fashion royalty and newcomers alike.

Some say that the city’s residents are born with a certain je ne sais quoi. Oozing elegance and sophistication, Parisienne style is defined by simplicity and effortlessness. Famous for their chic tailoring and clean lines, Coco Chanel and Christian Dior are among the renowned Parisienne designers who helped shape the fashion industry today.

Key fashion events and attractions

Paris Fashion Week (each February and September)

PFW marks the finale of fashion month (preceded by the New York, London and Milan fashion weeks). Often the most anticipated event in the fashion calendar, it always has the world’s most esteemed fashion houses on the schedule.

Première Vision (each February and September)

This global trade fair for fashion professionals, brings together suppliers of materials and services for producing the exquisite garments, handbags, footwear and accessories Paris is known for.

Palais Galleria

The Palais Galleria is a museum of fashion and fashion history. While it doesn’t home any permanent displays, there are regular exhibitions devoted to the world of fashion.

The cost of shopping

A pair of jeans will cost an average of
$65-$130 USD / £50-£100

A summer dress will cost an average of
$22-$54 USD / £17-£42

A pair of running shoes will cost an average of
$65-$130 USD / £50-£100

Top fashion college

Institut Français de la Mode

IFM is an extremely well-regarded fashion college with a strict admissions process. Offering a number of undergraduate and postgraduate courses in fashion design and management, alumni often go on to work in top fashion houses such as Hermès, Louis Vuitton and Dior.

While other big fashion centres around the globe are burgeoning, the ‘big four’ remain incredibly influential, thanks to the heritage that surrounds them and the wealth of fashion history they boast. Buyers have flocked to these centres in a round of appointments, fashion fairs and shows for many years, forming the historical fashion calendar that still stands.

Justine Tabak

Where to shop

For affordable fashion

For chain stores and affordable fashion, head to Forum des Halles. Here you’ll find H&M and Zara branches, as well as other high street brands.

For luxury brands

One of the most luxurious places to shop in Paris is the Golden Triangle. The avenue boasts a multitude of high-end designer brands.

For vintage

Montmartre is a famous shopping street in Paris, popular for its bohemian vibe and quirky market stalls. Head here for vintage clothes and antiques.

Montmartre