Japan

Tokyo

As one of the most fashion-forward cities in the world, Tokyo is a true haven for fashionistas. Known for its outlandish style and distinctive trends, the city is home to an abundance of different sub-cultures with eclectic looks, including punk, cosplay, Mori Kei, Lolita and Gyaru.

Widely regarded as the fashion capital of Asia, Tokyo has spawned many internationally known brands and continuously influences trends around the globe. It is also the world’s second-largest luxury market, beaten only by the U.S.

Key fashion events and attractions

Tokyo Fashion Week (each March and October)

Growing to rival some of the major players in the fashion world, Tokyo Fashion Week celebrates Japan’s top fashion talent, as well as designers from around the world.

Bunka Gakuen Costume Museum

Though small, this museum has a collection of 20,000 historical costumes and related crafts from around Japan and the rest of the world.

The cost of shopping

A pair of jeans will cost an average of
$30-$90 USD / £23-£69

A summer dress will cost an average of
$22-$81 USD / £17-£62

A pair of running shoes will cost an average of
$45-$135 USD / £35-£104

Top fashion college

Bunka Fashion College

Recognised as the most prestigious fashion school in Asia and highly regarded around the world, Bunka Fashion College offers numerous courses across fashion design, marketing and technology. Famous alumni include Kenzo Takada, Hiroko Koshino and Yohji Yamamoto.

Tokyo fashion week is completely different to any other and the fashion fans that surround it are the most experimental and varied. And like the subcultures that emanate through the youth culture, the designer fashion collections can be equally extreme – not always commercially wearable outside of Japan, but nevertheless influential for breaking fashion boundaries.

Justine Tabak

Where to shop

For affordable fashion

Shibuya is the best spot in the city for affordable fashion, with a wide range of international retailers.

For luxury brands

Ginza is Toyko’s premier upmarket fashion district and nearly every leading Japanese and international designer brand has a presence here.

For vintage

Harajuku has a combination of upmarket boutiques and quirky youth fashion.

Shibuya