The rise of the health and fitness Influencers

Health and fitness influencers have never been so popular! We investigate the success of the top health personalities on YouTube, Instagram and TikTok, exploring their online following, how long they've been active, estimated earnings and more.

The Health and Fitness industry is just one of many sectors to be dramatically transformed by the rise of social media. As platforms such as YouTube, Instagram and TikTok exploded in popularity, doors were opened for fitness fanatics, foodies and wellness experts to make their livings as online influencers. Today, more than ever, people turn to social media for free workouts, nutrition advice and wellness support, driving the success of online content creators in the industry.

To learn who's leading the way in the realm of health and fitness influencers, explore the index below and sort the list by earnings, followers, niche and more.

Gender

Female
Male

Niche

Workout
Sport
Nutrition
Fitness tips
Bodybuilding
Dance
Wellness
Yoga
Calisthenics

Overall

YouTube

Instagram

TikTok

Rank Influencer Total followers (YouTube, Insta and TikTok) Average views/likes per post Average earnings per post ($) Total est. earnings per year ($)
1
Chloe Ting
19,995,200 1,243,767 19,977 2,111,778
2
Demi Bagby
16,544,000 288,257 6,567 2,706,900
3
Michelle Lewin
14,299,400 74,550 12,420 8,169,368
4
Jen Selter
13,292,600 34,257 11,468 6,815,476
5
Jeff Cavaliere
13,205,180 219,609 9,017 2,850,133
6
Patry Jordan
12,701,800 72,718 2,270 641,160
7
Pamela Reif
12,559,900 899,493 38,723 5,051,317
8
Ulisses Williams Jr.
10,585,000 74,640 8,157 16,549,337
9
Adriene Mishler
9,840,000 358,190 15,340 4,239,455
10
Simeon Panda
9,631,600 174,552 7,447 17,453,328
11
Cassey Ho
9,610,000 124,054 5,323 5,082,031
12
Juju Fitcats
8,670,600 735,779 16,970 4,565,727
13
Bradley Martyn
7,790,000 221,583 7,903 3,265,115
14
Chris Heria
7,082,290 158,998 5,301 731,875
15
Kelli Segars
Daniel Segars
6,822,000 121,743 3,110 1,181,791
16
Joe Wicks
6,556,200 54,640 5,163 13,909,255
17
Lazar Angelov
6,432,400 299,522 5,757 4,747,714
18
Sascha Barboza
6,185,200 142,820 4,953 10,139,102
19
Fausto Murillo
6,099,200 37,513 1,487 637,942
20
Eva Andressa
6,022,400 13,234 5,356 13,285,178
21
Felipe Franco
5,538,200 45,343 3,353 8,863,768
22
Jeff Seid
5,508,600 236,069 9,490 3,632,584
23
Whitney Simmons
5,296,500 163,093 7,223 2,042,285
24
Sergio Peinado
5,284,000 87,142 1,907 1,060,812
25
Sergi Constance
5,241,600 147,887 5,280 5,358,220
26
Antonie Lokhorst
4,557,810 40,389 2,020 964,592
27
Shanna Kress
4,323,500 140,102 4,163 750,633
28
Lauren Drain
4,251,800 16,785 3,492 4,135,225
29
Dr. Eric Berg DC
4,160,000 20,680 487 439,460
30
Rebecca Louise
4,104,700 60,353 1,157 677,564
31
Maria Vania
3,936,200 563,801 5,663 679,596
32
Jeremy Buendia
3,843,030 56,485 3,920 7,305,300
33
Guru Singh Mann
3,810,000 82,293 3,490 915,211
34
Anna Lewandowska
3,797,900 99,288 3,076 7,923,733
35
Caleb Marshall
3,750,300 165,198 5,380 1,088,515
36
Susana Yábar
3,685,530 19,626 608 416,575
37
Phil Heath
3,521,560 21,280 3,203 3,348,007
38
Sven
Alex
3,402,000 359,887 9,300 1,032,150
39
Tavi Castro
3,066,700 18,613 2,756 1,025,836
40
Massy Arias
3,030,600 117,122 4,057 3,281,032
41
Chuck Kirkendall
2,965,000 16,630 1,520 93,827
42
Sandra Prikker
2,947,170 42,786 2,634 575,937
43
Matt Morsia
2,945,470 92,461 8,630 4,833,426
44
Roberta's Gym
2,939,070 28,568 1,023 604,555
45
Ingrid Macher
2,906,800 5,858 2,470 14,518,143
46
Linn Lowes
2,868,230 87,120 2,813 2,601,763
47
Master Wong
2,823,356 8,337 485 275,843
48
Jeff Nippard
2,807,000 217,140 6,767 1,927,714
49
Elena Malova
2,790,000 42,577 543 224,034
50
Johannes Bartl
2,681,600 55,483 1,909 706,232
51
Mike Tornabene
2,588,490 361,438 13,953 814,905
52
Emily Skye
2,580,940 14,650 2,317 3,089,700
53
Scott Herman
2,578,900 22,832 750 426,707
54
Nikki Blackketter
2,572,600 32,707 2,440 1,272,612
55
Hudson White
Brandon White
2,508,000 144,780 4,747 1,083,100
56
Sophie Van Oostenbrugge
2,504,800 44,764 1,799 1,569,678
57
Joanna Soh
2,375,220 90,720 1,910 357,951
58
Juliana Spicoluk
Mark Spicoluk
2,203,000 58,383 2,500 465,067
59
Alexia Clarke
2,197,800 19,063 2,093 3,233,646
60
Katrina Scott
Karena Dawn
2,187,000 4,500 1,387 3,284,471
61
Rachel Brathen
2,178,350 8,848 1,874 5,642,218
62
Lucas B
2,156,500 5,684 218 50,793
63
Valentina Lequex
2,037,100 14,952 1,990 632,659
64
Kino MacGregor
1,914,130 37,818 1,149 2,026,142
65
Vicky Justiz
1,900,700 31,702 1,183 151,448
66
Lyzabeth Lopez
1,900,000 55,893 1,716 1,038,920
67
Sjana Elise Earp
1,755,000 19,390 1,566 1,677,607
68
Susana Dakidissa
1,730,700 10,377 164 69,307
69
Omar Isuf
1,682,000 70,300 1,260 809,312
70
Joshua Kozak
Claudia Kozak
1,665,900 97,423 1,483 667,555
71
Alexa Jean
1,507,450 10,120 1,403 828,120
72
Holly Dolke
1,461,380 34,913 1,518 56,911
73
Ru
1,365,880 19,400 460 173,642
74
Kate Taylor
1,339,300 131,452 1,433 447,560
75
Jennifer Tavernier
1,333,812 17,812 700 457,000
76
Laura Sykora
1,207,780 20,823 1,070 1,764,150
77
Eyal Brooker
1,058,500 15,455 1,137 996,678
78
Meg Boggs
871,937 44,533 563 314,580
79
Steve Prince
596,000 9,034 250 193,714
80
Jesse James West
594,100 68,961 2,207 638,987
81
Sam Gach
375,400 14,942 310 84,033
82
Pernilla Stryker
374,400 3,155 244 295,547
83
James Tollefson
362,294 3,621 147 47,750
84
Kayla Iutzwig
347,600 9,860 177 160,629
85
Stefana Avara
334,806 3,211 177 98,600
86
Emily Daniels
303,100 27,973 177 55,029
87
Bongiwe Pinana
213,200 687 85 79,200
88
Nick Falke
209,870 15,823 183 82,875
89
Isacc Smith
187,529 3,709 78 41,861
90
Mason Mahoney
181,673 2,392 83 53,625
91
Jule Louise. K
176,614 2,508 107 25,200
92
Dani
143,050 831 63 65,333
93
Nicole Ferrier
129,300 821 116 113,772
94
Trevin Brah
129,100 3,170 93 27,960
95
KJ Weatherspoon
114,707 2,758 53 13,502
96
Daniel Sigler
78,404 314 20 7,800
97
Matt Saxon
62,444 1,237 50 12,272
98
Kate Frump Fitness
55,400 982 17 11,077
99
Cooper brunner
37,868 1,907 40 11,050
100
Kiki Fitness
37,800 520 70 29,321

Who has the biggest following ?

When finding success as an influencer, followers are a big deal – as your community grows, along come the paid sponsorships and brand collaborations. Jackpot!

Among the top health and fitness influencers, Chloe Ting is winning the popularity contest, with just shy of 20 million followers across YouTube, Instagram and TikTok. She's also the most subscribed-to fitness influencer on YouTube, with a huge 16.5 million subscribers signed up for her workout videos and healthy recipes.

Coming in second place, is big-time Tik-Toker Demi Bagby, who attracted her following with her fun workouts and impressive acrobatics. She has a whopping 16.5 million followers across the three platforms, though she certainly has TikTok to thank for her success, with 14 million of her followers coming from this platform alone.

Finally, when it comes to Instagram, fitness queen Michelle Lewin takes the top spot with 13.8 million followers. It seems there's something to be said for girl power in the online health and fitness world!

Who's earning the big bucks?

It turns out it seriously pays off to make it big as a health and fitness influencer! Topping the rich list is Simeon Panda, who – based on cost per impressions – could have raked in up to $140 million from his presence on YouTube, Instagram and TikTok. This works out to approximately $17.5 million a year, which should keep him well-stocked up on protein powder and at-home gym equipment.

He's also the top-earning fitness Instagrammer, with $17.4 million of his yearly earnings coming from this platform alone. Off the back of his success, he launched his own sports brand called Just Lift and is now somewhat of a celebrity in the fitness world.

Looking at the other platforms, former athlete and PE teacher, Matt Morsia earns the most from YouTube, taking home an estimated $3.9 million a year from his content on the platform. He's gone on to publish a successful diet and training book entitled The 24/7 Body. And on TikTok, CrossFit athlete, Demi Bagby tops the list, earning a very enticing $1.8 million a year.

The rise of TikTok

2020 marked the rise of TikTok. As the world's population found themselves housebound in an unexpected turn of events, the fun, new video app found a place in people's lives as a much-needed source of entertainment. And as the userbase grew rapidly, it became a valuable platform for influencers, alongside the likes of YouTube and Instagram.

It's now a popular go-to platform for workout tips, recipe ideas and health advice. And it didn't take long for marketers to recognise its value either, with paid partnership deals with the top TikTok stars reaching thousands of dollars. It's only a matter of time before earning potential matches the likes of Instagram and YouTube.

Do you follow online fitness personalities for help maintaining a healthy lifestyle, or perhaps aspire to become one yourself? Stay on top of your healthy mission with the latest smartwatches and smart health gadgets, which can monitor all sorts of health metrics from your heart rate to the quality of your sleep.

With help from the latest fitness trackers, you can reach your goals by tracking your calorie burn, step count, distance covered, and active minutes, among other things. And don't forget that a healthy body starts in the kitchen! A pressure cooker is fantastic for cooking up nutritious soups and stews, while healthy air fryers mean you can enjoy some of your favourite foods without the guilt. A healthy lifestyle has never been easier to maintain!

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