Apple reveals redesigned mobile operating system at WWDC
Apple has unveiled iOS7 - a redesigned OS for iPads and iPhones - at its Worldwide Developers Conference (WWDC)
Apple has unveiled a redesigned operating system for iPads and iPhones, a music streaming service, and its next OS for Mac computers at its Worldwide Developers Conference (WWDC).
At the San Francisco event Apple showed off its facelift for the iPhone and iPad mobile operating system, dubbed iOS7, as well as the new 'Mavericks' OS X for Mac computers and laptops and the iTunes Radio streaming service.
Flatter, cleaner OS for iPhone and iPad
Apple design chief Sir Jonathan Ive oversaw the design of iOS7, with the new user interface featuring a cleaner, flatter design and feel.
The London-born designer promised the system marked a new "beginning" for the technology giant and would take Apple in an "important new direction".
Apple CEO Tim Cook described it as the "biggest change to iOS since the iPhone" as he revealed the firm had sold more than 600 million iOS devices.
Cook went on to say iOS7 is "packed with amazing new features and a stunning new user interface".
The new OS features the expected flat design, and was shown off in a video during Apple's keynote speech at WWDC.
Ive told delegates: "I think there is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity."
In iOS7 features have been crafted to take advantage of the entire iPhone screen, with text thought to be sharper.
Users can also adjust settings via a "control centre" by swiping from the bottom of the screen to access functions such as Airplane Mode, Wi-Fi, Bluetooth or Do Not Disturb.
People will also be able to share content with other users nearby with an AirDrop tool, while Siri has also been updated.
The new OS moves away from developing apps which feature the use
of real-world textures such as leather and wood.
Apple said iOS 7 would be released to the public in the autumn.
Apple launches iTunes Radio
The WWDC keynote also saw Apple launch the eagerly anticipated iTunes Radio streaming service.
The free web-based radio service will feature more than 200 stations and tailor music to what people have previously listened to or downloaded. It is thought the new service will rival others such as Spotify.
The streaming service has been said to offer a "personalised experience", getting to know a user's taste the more they use the service.
Music lovers will have access to thousands of new songs every
week, with exclusive first plays also expected from new
Meanwhile, Siri integration means people can ask iTunes Radio questions such as 'who plays that song?'
Eddy Cue, Apple's senior vice president of internet software and services, said: "iTunes Radio is an incredible way to listen to personalised radio stations which have been created just for you.
"It's the music you love most and the music you're going to love, and you can easily buy it from the iTunes Store with just one click."
A second service, iTunes Match, offers users a similar experience, devoid of advertisements, at a cost of £21.99 for a year, Apple said.
Mavericks OS X bucks trend for big cat names
Meanwhile, the Cupertino-based tech giant also announced the Mavericks OS for Mac computers and laptops.
For the past decade Apple has named its operating systems after big cats - now it's switching that principle to name check where it's at (literally).
For Mavericks is an undersea rock formation near Half Moon Bay, California. Revealing the new name, Apple software head Craig Federighi said the rock formation throws up big waves on the Californian coast.
Developers at WWDC were told the new OS would extend battery life and reduce the time it took machines to boot up.
The OS also allows people to create tabs in the Finder, so users will be able to have multiple finder windows open simultaneously in the same window.
It also improves support for multiple displays, with people able to connect to Apple TV or an HDTV via the second display.
People will also be able to add tags that will be visible in the finder's sidebar.
Federighi said this should help people search for files.
Apple's Maps application will also be built into the Mavericks OS.
"The Mac has consistently outpaced the PC industry and OS X continues to be the most innovative and easy to use operating system in the world," said Federighi, Apple's senior vice president of Software Engineering.
"OS X Mavericks is our best version yet and features new Maps and iBooks apps, Finder Tags and Tabs, enhanced multi-display support, performance and energy saving features, and an all new Safari."