The best tech of IFA 2018

We’ve been running around the show floor of IFA 2018, checking out this year’s newest tech. See our highlights from the show...

03 Sep 2018


The best tech of IFA 2018

From revolutionary 8K TVs to ground-breaking smartphones, here’s a selection of our favourite IFA 2018 tech.


Samsung 8K OLED TV

Where else to start, but with Samsung’s first ever 8K TV? If you’re looking for the best picture you could possibly get in your home right now, then Samsung’s brand new Q900R 8K OLED TV is the way to go.

It boasts stunning picture quality, with four times more detail than any 4K TV. The Q900R will also upgrade the picture of anything you’re watching into an 8K, or near-8K resolution using artificial intelligence upscaling technology. We’ve seen the TV in action, and all we can say is, we want one, and we want it now.

Pre-order the Samsung QLED 8K TV

See what 8K means for TV viewers


DJI Mavic 2 Pro and Mavic 2 Zoom

Drones are a blast, and DJI makes some of the very best. The company’s latest are the DJI Mavic 2 PRO and Zoom models. The foldable drones deliver stunning video quality, and have a flight time of up to 31 minutes – currently the longest of any consumer drone.

The Pro model features a Hasselblad camera – which is said to capture as much as four times more detail than previous Pro models. The Zoom model has a 48 MP Super Resolution Photo mode, and 4x lossless zoom – so you can zoom in closer without losing detail.


Sony WH-1000X M3 Wireless Noise Cancelling Headphones

Sony says its new WH-1000X M3 wireless headphones have the best wireless intelligent noise-cancelling abilities you can find right now. They have a newly developed HD noise cancelling processor with approximately four times greater signal processing than its predecessor.

It promises quiet listening wherever you are. AI detects ambient noise around you, to automatically adjust how much noise to drown out. Sounds promising to us.


Fitbit Charge 3

Fitbit is back with another stylish fitness tracker. The Charge 3 is the lightest and most comfortable Fitbit yet. It now has NFC built-in so you can make contactless payments, and a more advanced touchscreen. A longer battery life up to seven days is another welcome update.

Sony Xperia XZ3

Want a phone that takes great photos, and boasts an amazing screen? You’re in luck, the Xperia XZ3 delivers both. The headline feature here is the 6-inch OLED QLED glass screen with HDR.

It’s made using the same award-winning technology used in Sony’s BRAVIA TV range. In a nutshell, that means outstanding picture quality that’s as good as most TVs.

On the back of the XZ3, you’ve got a dual 19MP + 13MP camera, and on the front is a 13MP front-facing camera for studio-quality selfies and portrait shots. Throw in slow-motion recording at 960 frames per second, and that’s one fine camera setup.


Razer BlackWidow Elite Keyboard

The Razer BlackWidow Elite Keyboard is designed for all types of gamer, including competitive eSports players.

An improvement on the original range, the BlackWidow delivers more accuracy and control thanks to enhanced mechanical keys that feel solid with every keystroke, and have less wobble than before.

The result is a keyboard that feels more responsive during gameplay. Chroma lighting also illuminates the keyboard with up to 16.8 million colours in an array of customisable effects.

See the Razer BlackWidow Elite Gaming Keyboard

Michael Kors Access Runway

This Michael Kors collection might be one of the most stylish range of smartwatches we’ve laid eyes on, but don’t be fooled – these timepieces come loaded with all kinds of features. The Access Runway series now includes a heart rate sensor as standard, and NFC for contactless payments using Google Pay.

The watches are also swim-proof up to 30 metres. The watch face can also be fully customised, which is like being able to have a different watch each day. 


Sony ZF9 LCD TV and Sony AF9 OLED TV range

During IFA 2018 Sony launched not one, but two stunning 4K TVs. The Sony ZF9 and AF9 are part of Sony’s Master Series – which means they’re absolute top-notch quality.

Both TVs use Sony’s new X1 processor – Sony’s most advanced ever – to deliver the purest picture possible. And a Netflix Calibrated Mode reproduces the same picture quality as intended by filmmakers.

Find out more about Sony's new AF9 TV

The ZF9 is the slightly higher-end of the two – it has X-tended Dynamic Range Pro picture technology for deeper black tones, and a wider brightness range than your average LED TV, for a more realistic-looking picture.

Pre-order the Sony AF9 4K OLED TV


See what else we covered at IFA 2018