INFOGRAPHIC: The rise of Baking in the UK

Baking is fast becoming a national obsession with around 85% of Britons having baked this year - that´s the equivalent to 45 million adults! Read on for more baking facts...

18 Oct 2013


The Great British Bake-Off arrived on the scene in 2010, and since then we've been up to our elbows in eggs and flour. A KitchenAid mixer in a pastel shade is now de rigueur, with sales of kitchen stand mixers up 65% since the return of the Cath Kidston-esque Bake-Off tent.

We lift the lid on the latest national obsession to find out what we're baking, when we're baking it and why… 

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