The Great British Breakfast Habits

Breakfast. To some, it’s the most important meal of the day and for others, it’s not worth sacrificing the 20-minutes of sleep for. Sometimes it’s best enjoyed at home and sometimes the office desk moonlights as a dining table. We surveyed Brits to unearth the nation’s quirky breakfast habits, from how much money is spent on coffee to how the nation likes its eggs in the morning.


Britain’s brekkie habits

Britain’s brekkie habits

Which came first, the chicken or the egg? Well, the egg came first in this survey and reigns supreme as the favourite breakfast item among Brits. While a few people dare to try something new with eggs (the Instagrammable ‘cloud egg’, for example), according to the British public, fried, scrambled, and poached are the best ways to enjoy them. The fried egg won the nation’s vote, with nearly a quarter (23%) of the UK eating their eggs this way, best enjoyed with the other most popular breakfast foods of toast and bacon.

With life getting busier, yet there still only being 24 hours in a day, priorities must be sorted – which means breakfast might not make the cut. The breakfast of champions for nearly 1 in 5 Brits is…well, nothing. This lot choose to skip breakfast entirely, with a quarter of them stating that they simply don’t have time for it. Lack of time in routines and schedules could mean the nation is losing the joy of breakfast. It can also mean that people are compensating the loss of a meal with snacking throughout the day, which may not always result in the best choices nutritionally.

It’s no surprise that 37% of people eat breakfast outside of the home with 1 in 10 people multitasking by eating at their work desks. With so little time already in the morning, more women are sacrificing eating breakfast at home than men and choose to either eat it at work, or while they are on the go. With the pressures of achieving the best work/life balance, something has to give – and the women of the UK are not letting breakfast be one of them.

The nation’s favourite food

Unsurprisingly, millennials identify avocado as a breakfast favourite more than any other generation. But, if you were thinking Londoners eat the most avo on toast, you’d be wrong. The Glaswegians are loving the smashed green fruit more than any other city and, simultaneously, giving up the crown for eating traditional haggis to the people of Newcastle (5%) who choose to have it in their breakfast more so than Glasgow (2%) and Edinburgh (3%).

The ‘get up and go in a cup’ also known as coffee is often accompanied with breakfast and the classic latte (16%) is the preferred coffee to wash it down with. The Scottish appear to love a caffeine hit more than anyone, as Edinburgh (71%) and Glasgow (68%) stated that it’s their top beverage choice with breakfast.

Does it count as breakfast if it’s eaten for dinner? With skipping breakfast becoming an ever-popular choice for people, there’s no need for FOMO when it comes to breakfast foods, as there’s always the option to enjoy breakfast foods for dinner. 25-34-year olds love “brinner” the most, yet 14% of 16-24-year olds are cynical about having breakfast for dinner, believing that breakfast should stay in its regular time slot. With this in mind, it shouldn’t be a surprise that more and more restaurants are offering all day breakfast, meaning you don’t have to be a morning person to be a breakfast person.

The bill for breakfast

The bill for breakfast

Let’s talk money. Choosing between breakfast at home or at a café is a tough decision to make – especially with the lure of your favourite breakfast foods being prepared for you. Plus, with bakery chains popping up on every corner, it has never been easier to get the best of both worlds by opting for a meal that can be grabbed on the go.

16-24-year olds are 9 times more likely to spend over £21 a week on breakfast than over 55s. That’s an average of around £252 a year they’re dropping on the first meal of the day. Not only are Gen Z more likely to buy brekkie, they’re the most likely to wash it down with a coffee purchased from a shop – so much so, they are 5 times more likely to spend over £21 a week on coffee than Gen X. This cost of convenience is a price Brits are willing to pay if it means an extra half an hour in bed, fitting in a workout or simply avoiding having to prepare something.

With life getting busier, commute times getting longer and access to pre-cooked breakfasts more affordable than ever, the role of eating breakfast around the table is giving way to modern day conveniences. Breakfast is a fast-growing way for people to connect and socialise, so the British public may not be losing the joy of breakfast – just merely adapting it to work for them.

This investigation into British breakfast habits is presented to you by Currys PC World. Discover the best coffee machine or the best kettle for you and enjoy a better breakfast every single morning. After all, it’s the most important meal of the day!