Spring/Summer 2018 is all about colour.
Prepare yourself for a Summer that's bright and bold - now is your chance to splash the cash on colourful clothes.
But how do you protect your new key pieces long after SS18 has faded? If you’ve spent a fortune on new pieces, you want to make sure they last. Keep colours bright and bold long-term with a new AEG washing machine.
Care for your colours with AEG
As spring/summer passes into autumn/winter, bright colours can begin to fade.
That’s why AEG developed a world first technology in its latest premium washing machine to help keep your colours sharp as the months pass by. Its SoftWater Technology dramatically reduces colour fading, even after several washes.
To prove it, the AEG test lab washed a black dress 50 times and saw no colour fading or wear. By purifying the water before it reaches your clothes, AEG handles laundry with a much gentler touch, maintaining shape and texture as well as colour.
Your clothes will be spotless too, with 60º cleaning performance at 30º.
AEG’s ?KOmix™ technology pre-mixes and evenly distributes the detergent to give better cleaning results at lower temperatures, even for delicate fabrics – ensuring every fibre is cleaned and cared for.
At AEG we ‘extend beyond cleaning to revolutionise the way in which we care for clothes by protecting their fibres, colours and textures,’ says AEG laundry specialist Jenny Hedberg.
Laundry tips to keep clothes colourful
- Turn clothes (not just your jeans) inside out to stop them from leaking colour
- Split your colours pile into colour piles – grouping similar colours together
- Choose a specially designed colour friendly detergent
- Launder any new garment separately the first time
Embrace SS18 key trends with an AEG washing machine or dryer
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