How to keep your spring/summer wardrobe bright

SS18 is all about colour. Keep your new key pieces bold and beautiful with the latest washing machines...

24 Feb 2017


Spring/Summer 2018 is all about colour. 

Prepare yourself for a Summer that's bright and bold - now is your chance to splash the cash on colourful clothes.

But how do you protect your new key pieces long after SS18 has faded? If you’ve spent a fortune on new pieces, you want to make sure they last. Keep colours bright and bold long-term with a new AEG washing machine.Red top 

Care for your colours with AEG

As spring/summer passes into autumn/winter, bright colours can begin to fade.

That’s why AEG developed a world first technology in its latest premium washing machine to help keep your colours sharp as the months pass by. Its SoftWater Technology dramatically reduces colour fading, even after several washes. 

To prove it, the AEG test lab washed a black dress 50 times and saw no colour fading or wear. By purifying the water before it reaches your clothes, AEG handles laundry with a much gentler touch, maintaining shape and texture as well as colour.

Your clothes will be spotless too, with 60º cleaning performance at 30º.

AEG’s ?KOmix technology pre-mixes and evenly distributes the detergent to give better cleaning results at lower temperatures, even for delicate fabrics – ensuring every fibre is cleaned and cared for

At AEG we ‘extend beyond cleaning to revolutionise the way in which we care for clothes by protecting their fibres, colours and textures,’ says AEG laundry specialist Jenny Hedberg.

Show your colours some love with the AEG 9000 series washing machine, or you can opt for the lower priced 8000 washing machine with ?KOMix™AEG SoftWater L9FSC949R


Laundry tips to keep clothes colourful

  • Turn clothes (not just your jeans) inside out to stop them from leaking colour
  • Split your colours pile into colour piles – grouping similar colours together
  • Choose a specially designed colour friendly detergent
  • Launder any new garment separately the first time


Embrace SS18 key trends with an AEG washing machine or dryer