The washing machine your LBD deserves

The LBD is a fashion icon – treat yours with the respect it deserves with SoftWater Technology from AEG…

24 Feb 2017


The little black dress, or LBD, is an iconic staple of women’s fashion. The go-to cocktail dress can be dressed up or down to suit any occasion. It’s been subtly adapted to suit the style whims of every decade. From Coco Channel in the 1920s to the A-listers of the 90s and the most famous LBD of all – worn by Audrey Hepburn in Breakfast at Tiffany’s.No Fading with AEG

Salvage a fading icon

Timeless as it is, black, like other strong colours, is prone to fading. Particularly when it’s your go-to outfit and you wash it fairly regularly.

Ensuring your little black dress remains black can be tricky. Prolong its life with the AEG 9000 Series washing machine. 


Save your LBD with soft water

Using a new ‘world-first’, your colour concerns will fade away. SoftWater Technology will keep your LBD black (and other colours vibrant).

How? Washing at lower temperatures dramatically reduces colour fading, and SoftWater technology removes colour-diminishing hard minerals in your wash


Prove it to me?

A little black dress made its way to the AEG test labs. The Softwater Technology was put through its paces, washing the LBD 50 times. The result? No colour fading or wear. The little black dress remained black.  

Enjoy the benefits of SoftWater with the AEG 9000 Series

AEG SoftWater L9FSC949R

The science bit

Scientists at AEG learned that detergents perform better in soft water. So they designed a washing machine that could soften the water itself – a world first.


What is water softening?

Water from the mains contains minerals that can be harsh on fabrics. Softening is merely removing those minerals from your water to make it purer.LBD

Other black dress benefits of SoftWater washing

  • Detergents dissolve much easier and at lower temperatures for a deeper clean
  • Rinsing in softened water means no harsh minerals
  • Much less wear on your go-to LBD thanks to 30° washing
  • LBD will hold its shape and texture wash after wash

The AEG 9000 Series washing machine has a whole host of other features to help keep your LBD movie premiere sharp.

Spend less time ironing and more time fixing your make-up with ProSteamTechnology. It reduces wrinkles by a third by adding a burst of steam at the end of your wash.

And if your LBD is a retro, 60s woollen style, you can forget about having to hand-wash it. Why? Because the wool programme on the AEG 9000 Series is as gentle as washing by hand – so says Woolmark.

Love your LBD with the AEG 9000 washing machine