What camera should I buy?

Want your Instagram photos to stand out from the crowd? Or capture fast-moving sports action on a DSLR? Find your perfect camera with us…

18 Aug 2018


What camera should I buy?

Holiday snaps. Action shots. Breath-taking landscapes. Social media… Finding the right camera largely depends on the type of photos you’re going to shoot.

  • Instagram-addicts stepping up from smartphones will find joy with a Wi-Fi-enabled premium compact
  • Budding landscape or wildlife photographers are best served by a DSLR
  • Travellers wanting better pictures should look to mirrorless

We’ll detail all of these cameras, but first…

Making sense of the sensor

Making sense of the sensor

When it comes to image quality, much of a camera’s ability relates to its sensor – that’s the clever little device inside it that actually creates the pictures.

Sensors work by capturing light. More light means better images, so the bigger the sensor, the better the image quality. DSLRs and compact system cameras generally use larger APS-C sensors. Some compact system cameras use the newer Micro Four Thirds type ofsensor.

Premium compact cameras are up there with some entry-level DSLRs now thanks to advanced one-inch sensors, slightly lesser 1/2.3 sensors still deliver detailed photos.

See what camera would suit your needs best…


Want better Instagram photos?

Camera: Premium compact with Wi-Fi

Live your life by your Instagram feed? Whether you’re documenting your food, friends, fashion or far-flung travelling, the aim is to get little red hearts and followers.

Premium compact

And the more gorgeous your photos are, the more likely you are to get both. But even the most advanced smartphone cameras have limitations when it comes to flash, optical zoom and sensor size.

Shoot high quality images and post to Instagram in no time with a premium compact with Wi-Fi.

These cameras connect to your smartphone wirelessly so you can transfer images through an app in no time at all – without a USB cable in sight.

Features to look out for…

  • An easy-to-use app for transferring images – Sony and Canon make this child’s play
  • Simple point-and-shoot controls as well as manual settings for more control
  • Lightweight portable design for carrying around all day, just like your phone
  • 1-inch CMOS sensor for more detailed photos and effects such as soft-focus backgrounds
  • Optical zoom for getting up-close to subjects – capture those snow-capped mountains in the distance

Check out our compact digital cameras


Want amazing photos from holidays and travelling?

Camera: Mirrorless

From paradise beaches and city skylines to gap year travels and family getaways, you want to create lasting memories of your travels.

Sony A5100 Mirrorless Camera

Smartphone cameras and premium compacts can take great photos. But if you want to truly do your travels justice, look to a mirrorless camera.

These combine DSLR-like image quality in a smaller, more portable design. They’re often retro-looking, so get top marks for style.

There’s a mirrorless camera to suit all budgets and skill levels. The higher-end models really rival DSLR cameras for their picture quality.

With interchangeable lenses you can get the best from every situation.

Features to look out for…

  • APS-C or Micro Four Thirds sensor for creating richly detailed photos
  • Portable and tough for life in your rucksack or suitcase
  • Manual controls for creative shooting of landmarks or scenery, such as atmospheric night-time cityscapes with motion blur.
  • Built-in Wi-Fi for sharing your holiday pics with your friends and followersstraight from the hotel
  • Full HD video forshooting travel diaries or family movies
  • Angled touchscreen for framing shots from creative angles

Check out our mirrorless cameras


Want to specialise in landscapes, sports or wildlife?

Camera: DSLR

You’re no slouch with a camera, but you’re looking to take your photography to the next level to give the professionals a run for their money. Whether arty photos or fast-moving wildlife, you want more control over everything you shoot. The freedom to do things a bit differently.


It’s time to upgrade to the imaging power of a digital SLR, better known as DSLR.

A DSLR is the camera of choice forprofessional photographers, whether we’re talking about sports, wildlife or celebrity photographers.

Features to look out for…

  • Fast AF (auto-focus) system to capture your subject quickly before it runs off
  • Interchangeable lenses – you’ll want a telephoto lens for wildlife, and a macro to capture detail
  • A full frame sensor (at the least APS-C) to collect more light for better image quality 
  • Optical viewfinder for better clarity when composing your shot
  • Wide ISO range for better quality in low light. A night safari perhaps?
  • Manual controls for adjusting aperture, shutter speed and ISO
  • LCD display to show current settings on the camera’s top panel

Check out our DSLR cameras


Skateboarder, windsurfer or rock-climber?

Camera: Action cam

Extreme sports nut? You’re all about the outdoors – whether that’s mountain climbing or mountain biking, skateboarding or surfboarding.

Action Cam

An action camera can be attached to helmets, surfboards and handlebars to shoot point-of-view footage. You want one that can keep up and capture your world in HD. It’s more about video than still photography.

Features to look out for…

  • Wide-angle lens for panoramic shots that pull the viewer in
  • Full HD or 4K Ultra HD for detailed playback
  • Tough and waterproof for the slopes or sea

Check out our action camcorders


Ready to find your next camera? Take a look at our range…