About the campaign

We collected data on various different factors to build a broader picture of the esports industry, conducting our own analysis to draw conclusions and learnings. Stats on player age, nationality breakdown and focus games are based on the top 100 male and female esports players as of June 2020. Genre popularity and average prize pools by genre have been calculated based on the top games played by the top male and female players and the genres they fall under. Industry comparisons on prizes, earnings, revenue and audience have been calculated based on data from each respective year.

We also collaborated with Frankie Ward, Aoife Wilson and Chris 'Sacriel' Ball to complement our data and research with expert insights on the industry.