Despite the undoubtedly glamorous location of LA there was no bank holiday lie in for me. I hopped a six thirty am coach to get to USCs Galen Centre for the first of E3s key note speeches - Xbox.
At seven am, a full two hours before the doors opened, there were 150 people in front of me in the queue. I was sandwiched between two Canadian games journalists, German students and Japanese games fanatics.
The gossip on the queue was that there may be a teaser of a new console, a price drop announcement and trying to guess what celebs were going to be there linked to forthcoming releases.
The show started with a three minute cinematic trailer of real actors (most British so have to be baddies!) leading to Halo 4 game play.
The game level looked amazing. A cross between the jungle settings of Avatar with the brooding claustrophobia and tell tale beeping life scanners of Aliens. This looks as if it could give the big two (COD and MOH) a run for their money this Christmas.
Next the voice control capabilities of Kinect where shown on two different genres of games.
On Splinter Cell Blacklist the player is able to call phrases out to distract the enemy.
NFL legendary quarterback Joe Montana then appeared on stage to play the new Madden game with voice control as he scored a touchdown by barking out commands to the other players on his team. For us in the UK the new FIFA will have a touchline command system where you can be the new "chosen one" and shout tactics to your players to turn the game around.
The new Fable game was then showed with a teaser trailer of the next Gears of War game due in spring next year. Interestingly enough the previous main character Marcus did not feature and it was one of his platoon Baird who seemed to be the star.
Xbox then detailed more partnerships with TV and films as well as the launch of Xbox music with a library of 3million songs ready to be downloaded.
Two of the most exciting Kinect announcements followed with the announcement of the newNike+ fitness game and the launch of Xbox SmartGlass that uses the console as a catalyst to sync your TV, tablet and phone with content.
Linked to this, Internet Explorer will run on the Xbox and you will be able to use your smart device as the keyboard.
More game footage was shown of Tomb Raider and Res Evil 6 and then the celeb fest began.
First Trey and Matt, creators of South Park talked through the new South Park game and then to help promote the new Dance Central 3 game Usher performed his new song which features on the game and racked up over 2 million points for his flawless routine!
The event then closed with new Black Ops 2 content set in a post apocalyptic LA which looked amazing and got the biggest applause of the show.
To summarise - game content and Kinect are king. Is that enough to address the sluggish market at present without a radical price drop... I'm not sure.
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