This is what the best-selling games have in common

In a billion-dollar business, what does a game need to be successful?

07 Feb 2019

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Success can’t be bottled or magicked into life, but are there common threads that stitch the biggest sellers together? To find out, we analysed the 50 most successful titles of all time, ordered on lifetime sales, then expanded the criteria to find out more about them: do they let you play as a man or a woman or both? What platform(s) did they come out on? What did the critics think? Where were they made?

Logitech Smash Hit Success

Smash Hit Success is the result: a deep dive into the movers and shakers of the gaming world. The page is created in conjunction with Logitech, a company renowned for the ultimate tool in a gamer’s arsenal: a Logitech gaming mouse.

Want to know how the biggest games stack up against one another? Head over to the Smash Hit Success page and order the top 50 by 10 different metrics. Having analysed the games, here’s what stands out to us:

 

A best-seller is typically focused on action

 

image from Skyrim

62% of the games on the list are preoccupied with action in one form or another, whether that means a straight shooter (Call of Duty), a mix of adventure and action (Minecraft) or a story-driven tale of player agency with combat worked into the fold (Skyrim).

 

A best-seller lets you play as a man

 

Michael in GTA V

Amazingly, not a single game in the top 50 affords a woman top billing, and though these games do exist (Horizon Zero Dawn and the Tomb Raider franchise are obvious examples) none of them hit the sales threshold to crack the top 50.

Disappointing indeed.

While, 24 games let you choose your gender (Skyrim, Pokémon Red/Blue/Yellow, The Sims, etc) 19 games on the list that force you into the shoes of a man (Super Mario Bros., Red Dead Redemption 2, the Grand Theft Auto series, Call of Duty: Modern Warfare 2 and so on).

The good news? With The Last of Us II on the horizon, expect a strong female lead in a game that’s likely to crack the top 50.

Hopefully more are to follow.

 

A best-seller targets multiple platforms – or comes bundled with a console

 

RDR 2 bundle

Publishers will employ all sorts of irresistible tricks to get their games in your hands. They’ll bundle the game with a console (Red Dead Redemption 2 and the PS4/Xbox One), with an accessory (Wii Fit Plus and the Wii Balance Board) or release the game across multiple platforms. FIFA 18, for instance, can still be bought on the Xbox 360 and PlayStation 3.

 

A best-seller invariably needs a good critical consensus

 

Critics matter. The data tells us that of the 42 games that received reviews, the average Metascore was 86.

86 is just short of Metacritic’s “universal acclaim award”.

To give you an idea of what is normal, we looked at 2018’s 10 best games versus the 10 worst, then averaged the numbers. The result was a Metascore of 63, which falls between the 60-70 mark you’ll typically see for games on the site.

86? Well, that’s excellent.

 

Best-sellers are commonly made in Japan or America

 

Japanese and American games dominate the list. In fact, only five titles are made in other parts of the world. Sega & Sega All-Stars Racing (UK), Lemmings (UK), Tetris (Russia), Minecraft (Sweden) and PUBG (Ireland).

Why this dominance? Both countries play host to companies that make consoles (Microsoft in America, and Sony and Nintendo in Japan), both countries are wealthy, and both cultures have a history of gaming popularity.

Based on all of the above, expect Super Smash Bros. Ultimate, 2019’s Call of Duty, FIFA 20, The Last of Us 2 and Metroid Prime 4 all to sell 10 million copies in 2019/2020. These games have franchise credentials, a home on at least one of the major consoles, and a footing in America/Japan.

 

Precision play

 

Logitech G903

Sales of games are soaring. It’s a big reason the industry is doing as well as it is. But without quality gear to connect the player to the action on the screen, the magic would be lost. With a history of quality dating back to 1981, Logitech is a household name in the gaming industry, and a company where passion and engineering quality meet.

Logitech gear caters to players of every level, from casual players who want to pass time with the hobby they enjoy, to hardcore enthusiasts who game competitively. 

The G series, in particular, offers something for first-time buyers and eSports pros alike. The Logitech G903 mouse is powered by LIGHTSPEED wireless technology to deliver high-performance gaming, while the Logitech G613 mechanical keyboard offers up a more tactile playing experience.

They work on PCs and consoles, so no matter what you game on, or how often you play, you’ll reap the benefit of Logitech’s precision engineering and seal of quality, backed by wireless technology that stands the test of time. While you’re at it, shop Logitech wireless headsets to round off your setup.  

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