Apple has unveiled two larger smartphones and its eagerly anticipated smartwatch - the Apple Watch.
Both the iPhone 6 and a 5.5in phablet-style iPhone 6 Plus boast larger screens than any previous iPhone.
But first, let's take a look at the Apple Watch...
A brief introduction to the Apple Watch
The Apple Watch has been the subject of headlines and speculation since 2012 and now it's finally here.
Apple CEO Tim Cook described it as "the most personal device we've ever created".
The device is Apple's first entry into the wearables market, and the first major new product category since the original iPad.
The Apple Watch has a rectangular screen and hooks up with your iPhone - buzzing when you receive a message, email or call. Raising your wrist will turn on the screen. Updates also keep you posted on your daily calendar and other info such as traffic conditions. What's more, the vibration for each type of notification is subtly different.
The Apple Watch runs apps and acts as a fitness wearable too, while it also has Siri for voice diction - great for hands-free messages and lists.
It features a distinctive Digital Crown. This dial on the side of the watch is the hub from which the watch is controlled. Apple ranked the Digital Crown alongside past innovations such as the iPod click wheel.
Use the crown to scroll through images or return to the home screen. It's also able to zoom in and out of what is on the screen - great for when you're looking at a map, or some detailed info on another app. You can also bring up your favourite friends and contacts with a simple push of a button.
When it comes to health features the watch is able to measure your heart rate. It can also track your daily exercise with its accelerometer - counting your steps taken and working out the calories consumed.
Style also seems to be a big feature. The Apple Watch is slender and chic-looking, while it also comes with a variety of straps and watch-faces to match your style, be it smart and businesslike, tech hipster or bright and fun. Straps range from rubber to metal link and leather.
As Tim Cook said "it's incredibly customisable".
The touchscreen is also able to recognise how hard you are pressing or tapping on it. The screen is a Retina Display with crystal sapphire.
There are three collections of the Apple Watch - Apple Watch, Apple Watch Sport and Apple Watch Edition.
A new generation of iPhone - bigger and better
The iPhone 6 and the larger iPhone 6 Plus are both powered by the Apple-designed A8 chip - with 25% faster processing power - and both feature retina HD resolutions.
They also boast improved camera technology and longer battery life.
Apple CEO Tim Cook said: "These iPhones obviously have bigger displays, but more importantly, they're amazing products in every single way."
Here we'll run through the main features...
1) Bigger, better screens
Both of the newly launched Apple phones boast larger screens than any previous iPhone.
The iPhone 6 Plus boasts a phablet-sized 5.5in screen. But the iPhone 6 is also bigger than the previous flagship with a screen size of 4.7in.
Until now the largest iPhone has had a 4in diagonal screen. The move comes as the trend for larger-screened smartphones, dubbed phablets, continues to grow.
The Retina HD technology means the iPhone 6 offers a resolution of 326 pixels per inch while the iPhone 6 Plus has 401 pixels per inch.
Another cool feature of the screens is the ability to view apps and write messages sideways on - Apple has introduced horizontal view on the iPhone for the first time.
They're slinky too: iPhone 6 measures just 6.9mm thin and iPhone 6 Plus 7.1mm. They both feature a cool curved glass design around the edges of the handset.
2) More energy efficient
As well as being larger, iPhone 6 is also more energy efficient than its predecessor, Apple says.
This is thanks primarily to the A8 chip, which Apple says is 50% more energy-efficient than the previous generation of chips.
3) Better gaming
The processor is also designed to get the best from gaming.
The A8 is 50 times faster than the first iPhone, with graphics 84 times faster.
Apple says the A8 handles "performance-intensive tasks" like playing a game at higher frame rates.
Eli Hodapp, editor in chief of TouchArcade, tweeted that the iPhone 6 Plus will "play games in higher resolution than next generation consoles".
The larger screen too is another thing that will give a better gaming performance, while Apple also announced partnerships with gaming studios such as EA.
4) New sensors for fitness apps
Apple has included a barometer sensor too, which it says will be able to recognise elevation of the land - i.e. whether a user is on flat, hilly or mountainous land, or even climbing a flight of stairs.
This is expected to be great for running and other fitness apps. The barometer uses the air pressure to gauge the elevation. It also showed off a new update to its Health app for iOS 8.
5) Camera gets improved image stabilisation
Apple also announced a raft of improvements to the iPhone's iSight camera. A new sensor uses Focus Pixels for faster, more accurate focusing when taking a snap.
Image stabilisation technology is also included to help get a great shot even if you have shaky hands. The iPhone 6 has digital image stabilization, while the iPhone 6 Plus has the better optical image stabilization.
Improved face detection for those who are addicted to taking selfies is another cool feature, while the burst selfies feature can take 10 photos per second and pick the best one for you.
Apple Pay - digital payments
Apple also announced its own digital payments service to help you pay for goods without having to dig out your credit card or wallet.
Apple Pay uses fingerprint scanner technology and wireless near-field communication (NFC) technology.
Apple says: "Users can pay securely and conveniently in stores by simply holding the phone near the contactless reader while keeping a finger on Touch ID; there is no need to unlock your iPhone or launch an app.
"All payment information is kept private, encrypted and stored securely in the Secure Element, a chip inside the new iPhones."
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