Sony announces its first ever OLED TV at CES 2017

It’s been rumoured for a while, but tonight Sony finally announced their first Bravia OLED TV in an event at their CES booth at the Las Vegas Convention Centre.

05 Jan 2018


Big, bright and beautiful 

The new Sony Bravia OLED XBR-A1E television appears to be just as thin, bright and colourful as the new LG OLED W Series televisions launched earlier that day at CES. The big difference though is how the two produce sound and where you can mount them.


While LG uses a unique Soundbar solution you can place anywhere near the television, Sony has come up with a very innovative new way of vibrating the display to produce stereo sound. It’s called Acoustic Surface, but while it’s a really unique solution to include speakers on such a thin television, it also means you won’t be able to mount the Sony OLED on the wall. Instead, a prop up stand at the back acts as a super woofer. So you’ll need to put it on a table.


Exciting news for home theatre

In other news, Sony also announced a new 4K projector. Unlike traditional projectors that have to be placed some distance from the wall, this clever entertainment system can be placed very close to the wall it’s projecting on to, neatly avoiding shadows when people walk in front of it.

Sony also announced a unique Dolby Atmos soundbar, making them the third manufacturer today to announce they were bringing high quality cinematic sound that we can enjoy at home.


Noise cancelling isn’t just for over ears

They also announced two new welcome additions to their brilliant noise cancelling headphone range. Sony were the first to produce noise cancellation way back in 1991, and now they’re bringing that expertise to in ear wireless ear buds and a behind the neck earphone solution too.Sony Headphones

Slow motion never looked better 

In camera news, Sony also showed off the new Alpha 99 II DSLR, which has high precision autofocus and is designed for capturing fast moving objects. With a 42 megapixel lens, it can capture 960 frames per second of high resolution slow motion footage.


A brand new way to read a book 

Finally, Sony also showed us some exciting new progress in their Lifespace UX smart home product range. It showed a projection on a wall of a virtual library, with loads of different book titles. Apparently you’ll be able to interact with the projection, reading the backs of the books to find out more before deciding whether to read them as a projection too.


Learn more about Sony's range of TVs. 

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