What is OLED TV?

Want atmospheric movie nights? Or to feel like you’re front row at this season’s big game? Then OLED TVs are hard to beat…

30 May 2018



Why invest in an OLED TV in 2018?

The first OLEDs were the type of TVs you find hanging in footballers’ mansions with massive screens and even bigger price tags.

And quite rightly so, they deliver the absolute best in TV picture quality thanks to their cutting-edge screens.

But with far lower prices, living-room friendly screen sizes and compatibility with 4K and HDR, now is a great time to buy an OLED set.

Not to mention the upcoming summer of sport with a global football tournament kicking off in June. With its crystal-clear picture and depth of colour, you’ll feel like you’re sitting pitch side.

With Panasonic and Sony now joining OLED pioneer LG, the technology is here to stay.



  • Can create deep, inky blacks side by side with bright white – think stars or floodlights against a night sky 
  • Are super-thin and sophisticated – one model from LG is as thin as 4 stacked credit cards 
  • Also offer 4K resolution for 4 times the detail of Full HD 
  • Get the best from HDR video on Netflix and Ultra HD Blu-ray 
  • Smoothly handle fast-paced sports for blur-free motor racing, football and cricket 

Heard enough already? Explore LG’s 4K UHD HDR OLED TVs


How are OLED TVs different?

Behind your TV’s screen is a panel of LED lights that switch on and off to create a lighter or darker picture. On an LED TV this is done by a backlight.

But on an OLED TV there is no backlight – the individual LEDs turn themselves on and off manually.


How does this create a better picture?

Because you can have total, absolute blacks in one part of the screen and bright whites in another.

A TV stands or falls on its black colours. Why? Because movies often have dark and shadowy scenes, and offer bright lights and big bangs.

And with an OLED TV, if an area of the screen needs to be black, the relevant LEDs will be totally shut off.

NASA says LG’s OLED TVs are perfect for taking viewers ‘much closer to the real experience of being in space’ when watching NASA TV.


How good are the colours?

Rich, vibrant and true to life. OLED TVs can create millions of colours. Colour accuracy is another important feature when buying a new TV, and OLED delivers.


Netflix HDR made for OLED

All of the above makes OLED TVs perfect for watching HDR content.

HDR, or high dynamic range, is a new type of video pioneered by Netflix, Amazon and the BBC. It’s also found on 4K Blu-ray discs – the next-generation of Blu-ray.

HDR video delivers brighter whites and darker blacks and every shade in-between while also creating more natural colours.

See added layers of detail in dark, shadowy movies while blue skies have never seemed bluer, stars never brighter. HDR can highlight tiny, nuanced changes in shade.


Are OLED TVs good for watching sports?

If you’re not able to make it over the Baltic Sea to watch this summer’s big footie tournament, then watching it on an OLED TV is the next best thing. Some might argue it’s even better than being pitch side.

Watching sports

Sports can be fast-paced and packed with blink-and-you’ll-miss-it action, so your TV’s picture needs to be smooth. To do that your TV needs to be able to show moving objects clearly without blurring. Refresh rate is what keeps the action smooth, and OLED TVs are among the best performers.

What’s more the pitch will be free of dark patches too thanks to the excellent colour uniformity on OLED TVs.

To get the very best from your OLED 4K TV you want to combine it with 4K content. You can watch premiership matches in 4K on Sky and BT Sport. Or opt for Sky Q and watch in stunning UHD.

The BBC will be broadcasting its football matches this summer in 4K, after successful trials of The Blue Planet II in the format. See how you could view the big game in 4K quality

If you have a 4K TV but are unable to view the high-quality broadcasts, fear not. Thanks to clever upscaling technology, you’ll enjoy greater depth and more vibrant colours even when you’re watching SD and HD channels.


What about watching from different angles?

Whether you’re watching the football or a family movie, you can often end up on an armchair in the corner of the room. It doesn’t matter where you sit when watching an OLED – it has a near-perfect viewing angle.


Who makes OLED TVs?

LG is the biggest name when it comes to OLED TV. It has pioneered the technology since 2013. But Sony and Panasonic now also make OLED TVs – a move which shows OLED TVs are here to stay.


Get the best seats in the house with the incredible LG C8. This cutting-edge TV combines OLED and 4K HDR to give you the ultimate view. It’s compatible with all the major HDR formats – like HDR10, HLG and Dolby Vision – while LG’s Alpha 9 processor delivers stunning picture quality.

ThinkQ lets you control the set with your voice while Dolby Atmos delivers cinematic sound quality.

Feel like you’re at the heart of the action with the LG C8


Browse our LG OLED TVs